Page 1 Solutions Releases Case Study Highlighting Positive Impact of Paid Social Media Advertising on Traffic, Lead Generation for Legal Client Website

    GOLDEN, CO, September 21, 2016 /24-7PressRelease/ -- Full-service Internet marketing agency Page 1 Solutions released a case study Monday highlighting the results of a client's paid social advertising campaign. Page 1 Solutions developed custom ads for South Florida legal practice Canter Law that reached nearly 29,000 users. The campaign ran for one month on Facebook, its ad network and Instagram.

During the clicks-to-website campaign, traffic to the Canter Law website increased over 400 percent. The practice also saw phone and email leads more than double during the same time period.

"Paid social advertising is an affordable solution for driving engagement and traffic to our clients' websites," said Dan Goldstein, president of Page 1 Solutions. "It's a true multi-channel digital marketing strategy that leverages a practice's social media presence and website to capture potential leads."

Page 1 Solutions developed extensive targeting criteria within the Facebook ad platform to ensure that the social users who saw the firm's ads closely aligned with Canter Law's priority practice areas and lead generation goals. These criteria included age, vehicle ownership and proximity to the Canter Law office in Boca Raton. Users who clicked the ads accessed a custom infographic about car accident statistics in South Florida, with the option to contact Canter Law through the form on the website or call to schedule a free consultation.

The case study also reveals the cost savings of paid social advertising compared to more established marketing channels. According to the blog post on the Page 1 Solutions website sharing the case study, Canter Law would have paid over 183,000 percent more to show up for an equivalent term in Google AdWords than it did to reach users through social media ads.

The lead generation and website traffic gains that Canter Law achieved with this campaign demonstrate the effectiveness of a multi-channel digital marketing strategy. The case study concludes with a discussion of how custom visual content and paid social advertising complemented each other to improve results for the client.

About Page 1 Solutions, LLC

Founded in 2001, Page 1 Solutions is celebrating 15 years of helping attorneys, dentists, plastic surgeons and ophthalmologists drive traffic to their websites and generate more leads and cases. Page 1 Solutions is a full-service Internet marketing agency providing clients with a comprehensive range of services, including Web design, search engine optimization, social media management, inbound marketing and more. The agency serves practices throughout North America from its headquarters in Golden, Colorado.

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