FinFolio Adds Gravity Investments as Portfolio Management Software Platform Client

    DENVER, CO, September 22, 2016 /24-7PressRelease/ -- FinFolio announced today that it has been selected as the portfolio management software provider for Gravity Investments, a digital advice provider. FinFolio's investment management software platform is designed to download, report and trade on portfolio management data for large investment advisory practices. FinFolio has been deployed to Gravity's platform and is now in general use at the firm.

Jim Damschroder, CEO of Gravity Investments, states that "FinFolio's deep connectivity across the industry allows Gravity and our clients to rapidly rollout Robo Advisory offerings. This deal is a major step forward among Robo Advisors. As an Institutional Robo Advisor we work with advisors in a collaborative fashion that easily augments and fits into the advisors' business processes. This usually means working with the clients existing relationships for clearing and custody. Advisor firms can now control their Robo-advised assets without any unwanted entanglement from their custodian partners."

Gravity's platform Gsphere is best in class portfolio optimization technology, known for its flexibility, wide range of covered investment strategies, and its deep Artificial Intelligence (AI) driven portfolio optimization. "We wanted the flexibility to trade any strategy with any asset type from any country in any currency. Working with FinFolio, we believe that we can offer the most sophisticated and flexible digital advice solutions to our clients," said James Damschroder.

Matt Abar, FinFolio's CEO adds, "We are pleased to add Gravity Investments as a partner. Our new portfolio management outsourcing service has allowed us to provide portfolio management to a much larger range of firms. FinFolio is a great solution for large investment advisors, allowing them to combine several functional solutions onto a single platform, usually with substantial cost savings."

Gravity utilizes FinFolio's outsourced solution which allows FinFolio to manage the database and data reconciliation in the cloud. FinFolio also provides an on-premise license model for customers that prefer to manage portfolios using their own team and keep their data behind the corporate firewall.

About FinFolio

FinFolio develops and supports an extensible investment management software platform for financial professionals. FinFolio has embraced an expanded definition of portfolio management which includes a REST API, trading, rebalancing, billing, reporting, client data distribution and all other elements of a financial advisor's back office. FinFolio's clients include investment advisors, financial planners and other wealth managers. For more information about FinFolio visit FinFolio.com

About Gravity Investments

Gravity investments is an Institutional RoboAdvisory company that works with Registered Investment Advisors, Broker/Dealer's and Institutional Investors in a collaborative fashion to optimize and automated custom portfolio solutions.

The cornerstone of Gravity Investments, is Gsphere, an automated digital advice platform born from a history of advanced analytics and portfolio optimization. The core Diversification Optimization engine produces Diversification Weighted strategies and can support and improve nearly any asset type or strategy. Diversification Optimization supports sophisticated investment policy logic, enabling most any strategy to be optimized, back tested and automated. Gravity's thought leadership in the science of diversification enables financial institutions to build verifiably diversified portfolio compliant to DOL fiduciary requirements and enables advisors and reps with tools to educate client about diversification and often expose hidden risks in prospect portfolios. Gsphere's 3D portfolio visualization facilitates understanding, objectivity and comparison of any portfolio or investment recommendation. Gsphere's 3D portfolio diversification visualizations leave an indelible impression in the minds of investors. For more information about Gravity Investments visit www.gravityinvestments.com

# # #