Theorie PURE PROFESSIONAL: Just What Gorgeous Hair Needs

    ATLANTA, GA, September 27, 2016 /24-7PressRelease/ -- For many women the art of great looking hair comes at a price - heat damaged ends, breakage, burnished color and decreased shine. Theorie knows what it takes to deliver gorgeous, healthy hair and has developed a line of premium professional hair care and styling products with the customer-driven salon professional in mind.

Widely known among Pro's for their luxe, purpose-driven hair care products and styling tools, Theorie is elevating the industry with the new Pure ProfessionalTM line. The line originated from the idea of the "power of pure - and nothing else." Each proprietary Elemental Botanical Complex is a perfect balance of science and nature for purely professional results. Rare, purified ingredients like sea kelp and quinoa proteins, camellia oil, monoi oil, lotus flower, rosewater and plum extracts deliver the ultimate in softness, shine and weightless volume.

"This is a breakthrough for us," states HauteHouse founder Charles Kline. "To meet the demand of professional stylists and salon owners, we've worked closely with our labs to create purpose-driven products that enhance the beauty and health of hair. Stylists will feel and see the difference in these products and their clients will reap the rewards."

The new Pure Professional line is comprised of 3 unique formulas designed for Restoring, Smoothing and Volumizing. Using their proprietary and scientifically derived Elemental Botanical Complex, the full line contains shampoos, conditioners, treatment masks, a dry cleansing conditioner and layering hairspray. Additional products will be added to the line in 2017.

Used together, Pure ProfessionalTM provides multiple benefits to the customer, from shiny, smooth hair to volume, strength and color protection. All products are free of parabens, phthalates and harsh additives creating the ultimate pure experience. The Smoothing line is also free of sulfates.

Theorie is passionately dedicated to defying expectations by crafting inspired, innovative salon products that reflect the pulse of the industry and respond to the needs of it's stylists and clients. Pure ProfessionalTM is now available in professional salons and retail locations throughout the country, as well as on www.yourtheorie.com. Learn more about professional distribution opportunities by contacting Carrie Robinson, [email protected]

HauteHouse creates hair care and styling brands that deliver extraordinary style. From highly sophisticated professional tools to innovative personal stylers, HauteHouse designs and creates premium hair products and styling tools for professionals in their own production facilities. All products are precision-crafted with proprietary technology that nurtures hair health and beauty. By using the right materials, surfaces and advanced heat control technology in all products, HauteHouse believes in creating benefit-driven products that truly bring consumers the best quality and experience.
www.hautehousebrands.com

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