McKenzie Holland Reveals Offline Marketing Strategies That Still Work Today

    ORANGE, CA, September 30, 2016 /24-7PressRelease/ -- The firm previously warned how the overuse of digital technology could derail success, as online efforts still need to coincide with an extensive variety of other offline brand-building processes that positively augment how consumers perceive a brand. McKenzie Holland are experts in communicating brand messages and brand values to target audiences and believes that this is a result of face-to-face meetings and interactions which allows them to gain a greater understanding of the ethos and mentality behind their clients' brands.

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Marketing has indeed seen a paradigm shift with the rise of all things online and mobile, but McKenzie Holland believes that branded messaging on these digital channels can sometimes seem like placing a droplet of water in an ocean. There are of course many benefits to digital communication and social media, but McKenzie Holland suggests that brands should not automatically abandon their traditional marketing practices as a result of these new advantages.

With this in mind, the firm reveals three offline marketing strategies and tactics that still work in today's digital environment:

1) Distributing business cards whenever possible

With most business being done digitally, some might think that business cards do not matter anymore. However - aside from being the point of contact after engaging in a successful meeting, spontaneous encounter or networking event - McKenzie Holland believes they are also the easiest and cheapest option to small and medium-sized businesses looking to spread awareness. Business cards are useful as our memory isn't always reliable, and so they can create a reminder that leads to a great new job or a great business partnership.

2) Speak and imparting knowledge at events

McKenzie Holland believes it is important for business owners to increase the appearance of being a leader in a chosen field, as the aim is to be the go-to expert in that area. This will leave a memorable impression with peers who share a position in the industry and creates a visual representation of the business. If speaking is not an option, attendance and networking will at least cover the basics (as long as those business cards are at hand!)

3) Communicating with local print publications

Thanks to the rise of Twitter, Facebook, and Instagram, many people now conduct most of their marketing on online channels where the bulk of their audience is present. However, McKenzie Holland believes that physical print media is still effective and encourages businesses to remain active in as many relationships with the press as possible they'll come in handy. Print advertising can work in the same way, as flyers and leaflets have stood the test of time and are still effective ways of alerting a target audience to a particular product or service.

The firm specializes in a unique form of direct marketing, which allows them to connect with consumers on behalf of their clients' brands. By connecting with consumers on a face-to-face basis, the firm is able to establish long-lasting relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

For businesses looking to outsource their marketing campaigns to highly experienced professionals, contact McKenzie Holland for the best results. The firm guarantees a high return on investment and offers a 'no win - no fee' service.

Source: https://www.entrepreneur.com/article/281833

McKenzie Holland guarantee a high ROI for their clients. For more information, follow @McKenzieHollan on Twitter and Like them on Facebook.

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