Respage Announces New Content Curation Tool to Streamline Multifamily Marketing

    PHILADELPHIA, PA, October 07, 2016 /24-7PressRelease/ -- Respage, the leading provider of online marketing tools for the multifamily industry, announced the launch of its Content Discovery Engine today. The new proprietary technology helps apartment marketers, property managers, and social media specialists easily find content that's relevant to multifamily communities and share it on sites like Facebook, Twitter, and others.

Built with machine-learning technology, the CDE recognizes the role location plays in social media and uses geographical data to power content suggestions. It also uses scheduling algorithms to determine optimal times for publishing. When combined, this one-two punch of geographical relevance and timely posting empowers multifamily marketers with a data-backed formula for success that boosts resident engagement on social channels.

"Respage clients have enjoyed our content services for over a decade," says CEO Jackie Koehler. "But this is something entirely new. Until today, our team would find or produce content manually. The Discovery Engine automates the process. It's smart enough to identify relevant content from around the Internet based on a community's location and feed ideas about local events, local deals, and local stories to social media managers.Those social media managers can then let their residents know about every event, deal, and story that's happening within a few miles from their apartment community."

The Respage Content Discovery Engine is certainly not the only content curation tool capable of finding quality content, but it is arguably the best curation tool for the multifamily industry. Unlike competing technologies, the Respage CDE was designed specifically - and exclusively - for apartment marketers. It delivers content suggestions that cater to the interests of renters, while also working on a hyperlocal level to suggest stories and deals that directly relate to a property's geographical location. No other tool on the market currently has both of these features.

"We're very excited about this launch," says Koehler. "The Content Discovery Engine will save our clients a ton of time while simultaneously promising better performance for their social media campaigns. It's a win-win for everyone."

Monthly plans for the Respage Content Discovery Engine start at just $89. Current Respage customers enrolled in a DIY or Socialite package will receive the Content Discovery Engine at no additional cost.

About Respage

Serving the multifamily industry since 2002, Respage delivers time-tested marketing solutions to over 5,000 properties through a combination of innovative technology and world-class customer service.

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