Avoid a Communications Crisis Using 1st Line Global's 'How to' Guide

    WEST PALM BEACH, FL, October 14, 2016 /24-7PressRelease/ -- Communication is key to all business activity - from the initial advertising of a role to communicating sales targets. Each communication and its effectiveness will transpire through all business activity and move towards developing a strong company culture. Successful companies are able to demonstrate clear channels in which effective communication can travel back and forth. 1st Line Global believes that demonstrating understanding, clarity, and openness to opinion is the best way to build a positive culture.

About 1st Line Global: http://www.1stlineglobal.com/

1st Line Global are an outsourcing firm that brings brands to life in front of the consumer's eyes. Communication is key to their businesses success, from receiving an objective to developing a campaign and communicating with the target market - each stage requires precise attention to detail.

The firm shares their 'how to' tips on avoiding a total communication crisis:

Businesses should operate as a team - Building a strong company culture will set the tone for each business operation. 1st Line Global believe businesses should strive for consistency in service to boost the consumer experience. Therefore, the firm places huge importance on developing a team that is supportive of the brand and will react in a predictable way when needed.

Seek to inform, not alarm - As an incident arises, it is imperative to protect overall team morale, and clear communication surrounding the issue will create an aura of control, and this will transfer across to all involved in the recovery process. Negative emotions and an attitude of panic will cause reactive responses which can be negatively perceived by the consumer, and will likely decrease their levels of trust and loyalty in a brand.

Flag early, flag often - 1st Line Global are confident company culture can be a useful tool when attempting to gather information on potential concerns before they arise. Operating an open door policy allows team members to feel confident drawing attention to a potential issue before it occurs. By having key communicators for each channel of production, it will allow less confident team members to flag issues at a lower level without causing too much disturbance to the status quo.

Thanks is the only answer -- and last word - When developing a culture that supports effective crisis management, leaders should publicly thank everyone involved in highlighting and managing the situation to achieving a happy end solution. Criticism should not be publicly displayed to any team member, as this would create a negative working environment of fear. Feedback can be given constructively on a one-to-one basis, and the firm believes this will not deter future communications from workers.

1st Line Global is an outsourced sales and event marketing firm based in West Palm Beach. The company specializes in a unique form of marketing which allows them to connect with consumers on behalf of their clients' brands. 1st Line Global delivers personalized marketing campaigns directly to consumers via face-to-face marketing methods. This one-to-one connection with customers allows the firm to establish long-lasting and personal business relationships between brand and consumer. 1st Line Global is proud of their ability to increase customer acquisition, brand awareness and brand loyalty for their clients.

Source: http://firstround.com/review/how-the-u-s-forest-service-can-save-your-company-from-a-crisis/

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