Mac & Son Kickstarts Gourmet Mac and Cheese at Home

    NEW YORK, NY, November 06, 2016 /24-7PressRelease/ -- A new hit Kickstarter project coming out of Brooklyn aims to shake up the mac and cheese scene, with a unique recipe, for adult tastes. Local Brooklynite, amateur chef and founder of Mac & Son, Chris McMurray, has discovered the difference between a good packet mac and cheese and a great packet mac and cheese. The secret is in the sauce.

McMurray was making a typical store-bought mac and cheese at home for his two-year old son one day when he wondered - why does the mac and cheese you get at a restaurant taste and look so much better than the mac and cheese you make from a packet?

"After looking at the ingredients in packet mac and cheeses and doing a little research, the answer was apparent. There's no recipe. There's nothing in the mix that will create a proper sauce. It's just a box of industrial ingredients, no matter what brand you use," McMurray explains.

McMurray developed Mac & Son, a tasty make-at-home mac, with a classic creamy bechamel cheese sauce, macaroni and crunchy toasted croutons. Unlike current store-bought recipes, Mac & Son uses a roux base and real ingredients, resulting in restaurant-quality at home.

"I'm particularly happy with our 'honest, back-to-the-recipe-books' approach in creating Mac & Son. In an era of super-foods and 'extract-this, insert-that' food engineering, I believe there is legitimate interest in foods that don't take that approach. Our sauce-thickener is a simple, honest, culinary classic - a blond roux - not some industrial ingredient or chemical agent. We have managed to get this traditional ingredient into a modern food-system instead of using an industrial ingredient that the system expects. I think that's a big idea and a timely idea," said McMurray.

McMurray took his creation to New York food startup accelerator Brooklyn Foodworks, a kitchen, co-working space and platform to launch new food concepts. Strong supporters of the concept of Mac & Son, Brooklyn Foodworks helped McMurray finesse the recipe and provided information about packaging and production. The experts at Brooklyn Foodworks were impressed by the unique, authentic recipe that is free of cornstarch, artificial thickeners, oil-based products and GMO ingredients. The recipe requires you to add your own milk, butter and heat to make a rich, creamy sauce - just like homemade, quick, easy and better than other make-at-home macs.

McMurray launched a Kickstarter project and met his funding goal within just a few weeks. Highlighted by Kickstarter as a 'Project We Love', the project is now at 600% of its funding goal.

"I believe the market is ready for a more sophisticated mac and cheese, and the immediate success of the Kickstarter campaign reaffirmed this for me. We have finished our recipe, secured access to top quality ingredient suppliers and are currently producing our product out of a well-equipped commercial start-up kitchen. We also have commitments to sell from some great retailers in New York, including a few notable cheese stores," McMurray said.

The Mac & Son Kickstarter project has just over two weeks to go and McMurray aims to have products in stores by the end of the year.

# # #