Accent Inns Partners with Tagga to Consolidate Customer Data, Deliver Enhanced Customer Experience

    VANCOUVER, BC, November 10, 2016 /24-7PressRelease/ -- Designed to connect and consolidate customer data, Tagga's Customer Data Platform allows organizations to surface insights that are typically unavailable due to siloed data. As one of BC's leading hotel chains, Accent Inns has a complex tech stack with multiple data sources, and is familiar with the challenges inherent in fragmented data.

According to John Espley, Director of Marketing & Communications for Accent Inns: "Having data live across multiple platforms limits our ability to understand our customers at a truly personal level, which limits our ability to deliver an optimal customer experience." He continues: "In working with Tagga, our aim is to have a single, unified record for each customer, which will allow us to connect with our community at a more intimate level and deliver the type of seamless experience they deserve."

Tagga's in-platform dashboards are also travel-centric, surfacing real-time insights for both tech and non-tech users. Furthermore, the platform is tightly integrated with Looker, an industry-leading BI tool that allows users to visually explore their data.

"When it comes to hospitality, few companies are as innovative as Accent Inns," says Jean-Guy Faubert, CEO of Tagga. "It is a data-driven company with an acute understanding of how powerful data can be, so to have them as a client is not only exciting, it's also a validation of the direction in which we've taken the platform."

About Tagga: Tagga (@tagga) is a developer of a Customer Data Platform designed to consolidate fragmented customer data residing across disparate data silos. This data is used to create unified customer profiles that allow marketers to gain unique insights, drive deeper engagement, predict campaign outcomes, and maximize ROI. Tagga has been working exclusively with some of the world's most respected brands since 2008, including Flight Centre, Red Bull, Gordmans and adidas.

About Accent Inns: Celebrating 30 years in business in 2016, Accent Inns likes to describe themselves as not your typical, stuffy hotel chain. Yes, they have modern, clean rooms, but they will also tell you where to go (in a good way). They will give you the down low on where the locals hang - the hot spots for shopping, dining and hitting the town. Oh yeah, they also like to mention that they are also a pint-sized, boastfully BC hotel chain with five locations; Victoria, Burnaby, Vancouver Airport (Richmond), Kelowna & Kamloops and each of them is a winner of the TripAdvisor "Certificate of Excellence." Stay local. Stay real.

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