Eventit Pty Explores the Difference Between Customer Service and Customer Experience

    SYDNEY, AUSTRALIA, November 17, 2016 /24-7PressRelease/ -- The firm has outlined the difference between customer service and customer experience so that brands can identify how they are being perceived, and improve their offerings accordingly.
In today's digital business world of electronic reviews customer service and customer experience has never been so important.

Even so, many businesses continue to lose sight of the key differences between the two. While the two processes are undoubtedly related, Event!t Pty wants people to understand the differences between the two, as they are by no means the same thing. Customer service is best described as 'just a piece of the customer experience equation', and if a customer ends up having to call a customer service number, then generally speaking something must have gone awry with their overall experience.

About Event!t Pty: http://www.eventit.com.au/about-us/

To some degree, standalone customer service is an outdated way of thinking - interactions and strategy should go way beyond assisting consumers and meeting their needs. There is a bigger picture of what is happening both before and after customer service interactions, and this is often what defines a brand's reputation in the 21st century. Nowadays brands are having to account for every single interaction customers have with a brand, encompassing their research process right down to their to an eventual purchasing decision. In this way, customer experience can even boil down to how products or services are packaged, and how consumers perceive it. Colours, logos, and efficiency of websites now play crucial roles in the quality of observed experience customers have with brands.

Event!t Pty believes that the overall customer experience is a summation of all the critical moments and encounters that help to create and define a perceived image or feeling of how the brand is performing. The firm believes that there is great reward for companies who go the extra mile to account for all the elements combined in customer experience, and in this way they can stay ahead of industry expectations and stereotypes. Installing a consistent visual theme or set of brand values into company culture will help create a cohesive experience that makes sense to customers. Event!t Pty also recommends using customer feedback to continuously develop sales and marketing funnels that will enhance and maximise customer experiences with a brand.

Event!t Pty is committed to consistently improving their customer service and customer experience to ensure all customers get the best service possible. The firm specialises in a unique form of direct marketing, which allows them to connect with consumers on behalf of their clients' brands. The firm has an active pursuit of staying ahead of the game regardless of the success they have already achieved, as they believe that there is always someone willing to overtake them. By keeping in touch with constantly changing consumer trends, perception, and expectations, Event!t Pty are able to forge long-lasting relationships between brand and consumer. It is this process that often leads to increased customer acquisition, retention, and loyalty for their clients.

Source: https://www.maximizer.com/blog/customer-service-v-experience/

Event!t Pty offer a unique marketing experience on behalf of their clients' brands. For more information Follow @Eventit_ on Twitter and Like them on Facebook.

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