INDIANAPOLIS, IN, December 04, 2016 /24-7PressRelease/ -- Reid Hoffman is one of the founding members of LinkedIn having previously worked for a number of prestigious organisations such as Apple, Fujitsu and PayPal. Hoffman is a firm believer in trying new skills and accepts not all business ventures can be successful, as he found with when attempting to set up a Dating Site. Throughout his business career, he has been referring to a formula he created on the idea of how to best influence change. The formula is:
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Number of People Touched x Depth of Impact x Time = Social Impact
Hoffman believes creating a social impact should be the aim for any new business, for example; having a positive effect on the local economy or providing opportunities for employees. In keeping with the formula, F.A.S.T Global Marketing offer contractors and staff the chance to progress in their roles and provide support through coaching. Furthermore, the firm execute their campaigns regularly throughout USA, having regular contact with local consumers which increases their social impact.
Reid Hoffman advises entrepreneurs to use this formula when starting new businesses and from his experience states the equation is an efficient method of deciding which start-ups will be successful and which will be a waste of time, effort and money. F.A.S.T Global Marketing focused on this point during their workshop. The firm specialize in direct marketing, a technique that is known for providing measurable results, most importantly the Return on Investment of campaigns. F.A.S.T Global Marketing spoke about the ability to analyse results to determine which operations have been a success and how to learn from mistakes, this links in with the Number of People Touched section of the formula.
Hoffman also indicates that dedicating effort for something you care about seeing flourish is rewarding in a way that isn't measurable. F.A.S.T Global Marketing addressed this point with their contractors at the seminar and encouraged them to become engaged and personally invested in the business. For organisations to succeed, it is imperative for all employees, contractors and volunteers to be pulling in the same direction. Hard work and dedication are traits that F.A.S.T Global Marketing expect from their contractors and they are suitably rewarded when the business achieves its goals.
F.A.S.T Global Marketing was pleased with the outcome of the seminar; the firm believes the message of Hoffman's formula was understood by their contractors and will be taken into consideration during future decision-making processes. F.A.S.T Global Marketing opened their first branch in Chicago before expanding throughout the Midwest. They are keen to enforce Hoffman's formula across the entire organisation to create consistency throughout the business.
F.A.S.T Global Marketing is a professional sales and marketing firm; providing unique, cost-effective, marketing solutions where fees aren't collected until concrete results have been delivered. Creative, face-to-face campaigns are tailored to ensure brands interact with consumers on a personal level, improving brand loyalty, brand awareness and customer acquisition.
Source:
http://uk.businessinsider.com/reid-hoffman-formula-for-happiness-2016-9?r=US&IR=T
F.A.S.T. Global Marketing offer a specialized direct marketing service guaranteed to deliver a high ROI. For more information Follow @fastglobalmktg on Twitter and Like them on Facebook.
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