Want Loyalty From Your Customers? It's Time to Get Emotional Warns Savage Group Consulting

    WEST PALM BEACH, FL, December 04, 2016 /24-7PressRelease/ -- Savage Group Consulting explore options brands have when they are driving campaigns looking to increase loyalty. Brand loyalty is something all businesses strive for; often confusion can surround factors which contribute, price often doesn't influence the loyalty of a customer. However, research has found that the emotional connection will determine the level of commitment to a brand. Transactions should be effortless and leave the customer feeling valued and the primary focus of the operation.

About Savage Group Consulting: http://www.savagegroupconsulting.com/

Savage Group Consulting offer their top tips to form an emotional relationship with a customer:

Make a good first impression - The majority of market's offer at least one direct competitor; therefore, the initial interaction should be flawless. Savage Group Consulting advise all brands to test their customer contact points from the consumer's perspective and honestly rate them for the experience.

Give them a reason to come back - loyalty schemes receive mixed reviews. Often they can confuse statistics on their ability to drive loyalty, or as to whether convenience plays a determining factor. Understanding consumer needs can drive loyalty, for example, a supermarket offering free fruit to kids will retain more customer with children as they are enhancing their service in a way that costs them nothing.

Have excellent customer service - Human contact is crucial when forming a loyal client base. The personalized service allows emotional connections to be created. It's important to make the emotion a positive one to want the customer to come back.

Stay relevant - Brands should look to lead a market, it's important to improve products and services from consumer feedback. Social media is a great place to learn about customer needs and desires.
Share customer success - When customers are content and finding success with your products, now's the time to share how their success came about, promote products as a solution and business will repeat and multiply.

Promote your values - When brands are formed, they are set around a set of values or purposes, enlightening consumers will make their experience 4D and will give a brand a personality they can be proud to be associated with.

Be on their channel - Cross-channel experience is vital to modern consumers as they look to integrate everything into their instant 'want it now' way of life. It is important for brands to keep up and make their services accessible when they are being used. Netflix, for example, have nailed this for the consumer, they understand their users on the go lifestyles, customers can be watching their favorite sitcom on their PS4 in their lounge, and need to head to a meeting, but continue to watch their program on the train from the exact point they left off. Features like this make consumer experience peak and will fend off competitors regardless of price.

Savage Consulting Group provide businesses with a cost-effective outsourcing solution, which can be utilized for a range of services, such as increasing sales, enhancing brand awareness and acquiring new customers through direct marketing.

https://www.brandwatch.com/blog/8-tips-building-brand-loyalty/

For more information on Savage Group Consulting follow @Savage_GroupC on Twitter and 'like' them on Facebook.

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