New to Marketing? Memphis Tier One Provide Insight into Influencing Consumer Behaviour

    MEMPHIS, TN, December 04, 2016 /24-7PressRelease/ -- Consumer behavior encompasses the study of individuals and organizations and how these groups select and use a range of products and services. The study of consumer behavior surrounds psychology, motivation and behavior traits and provides many insights including; how consumers think and feel about brands, how consumers make a selection between different market alternatives, how consumers behave when they shop and how the environment influences this and lastly, how marketing campaigns can be adapted to influence the consumer more effectively.

About Memphis Tier One: http://www.memphistierone.com/about-us/

Three key factors that influence consumer behavior are; personal, psychological and social. Personal factors include an individual's interest and own options and are therefore affected by certain demographics such as age, gender, culture, etc. Psychological factors involve a person's ability to comprehend information that is given to them, so it is based on perceptions and attitudes. And social factors, such as friends and family will also have an impact on how consumers behave.

There are various ways that businesses can go about collecting data about consumer behavior in their target demographic. Memphis Tier One outline their top 3 below:

1. Customer reviews are easy to use and reading them can highlight the benefits or problems with a product or service.
2. Q&A sites will give answers to common questions that customer have in relation to a brand, product or service.
3. Focus groups - buy bringing consumers together, questions can be asked directly and feedback is instant.

Memphis Tier One are experts in helping their client's business grow. The firm believe in using the most direct form of marketing to ensure that the consumer buying experience is positive. Through direct marketing, Memphis Tier One are able to build and nurture long lasting relationships between their client's brand and their consumers.

It is important for Memphis Tier one to understand consumer behavior, so that they can better understand how to market their client's products and service effectively. Customers are vital for the survival of any business, so Memphis Tier One make sure they understand how consumers behave with regard to the products and services being sold. Memphis Tier One use direct marketing methods, so they can tailor campaigns to meet the needs of consumers and the different behaviors they exhibit.

Source: https://www.brandwatch.com/blog/how-understand-influence

Memphis Tier One is an outsourced sales and marketing firm based in Memphis that specialise in direct marketing. For more information follow @MemphisTierOne on Twitter and 'like' them on Facebook.

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