Aptitude Defined Review the 5 Commandments to Improving Sales

    BRISBANE, AUSTRALIA, December 07, 2016 /24-7PressRelease/ -- Sales and marketing firm Aptitude Defined is confident that having the ability to execute sales effectively is a vital component for any business owner. The firm believes that sales are the backbone of any successful business and highlights that no business will be a success without either selling their products or services. For businesses that don't have a solid product or service to sell to consumers, for example, charities, they need to be able to sell themselves or their cause so that consumers will buy into the business.

About Aptitude Defined: http://www.aptitudedefined.com/about/

Aptitude Defined specialises in unique and personalised sales strategies that directly engage with consumers via face-to-face communications. The firm feels that this is the most effective sales strategy as it offers an opportunity for a two-way conversation between brand and consumer so that any queries can be solved and a brand can offer the most suitable product or service to each individual. This, therefore, leads to a more personalised service which often leads to increase brand loyalty and brand awareness.

For businesses wanting to master new sales techniques, Aptitude Defined has revealed 5 tactics that they firmly believe help to improve sales:

Sell with questions, not answers
"Instead of focusing on how good your product or service is, focus on why it will benefit the consumer," reveals Aptitude Defined. In order to do this, the firm recommends getting to know the prospect by asking lots of questions, with no hidden agenda or ulterior motives.

Pay close attention to what the prospect isn't saying
So many salespeople are more concerned with what they're going to say next that they forget there is another person involved in the conversation. "Does the prospect seem rushed or agitated? Then maybe arrange to meet another day," suggests Aptitude Defined.

Answer questions briefly and move on
"This isn't about you; it's about whether you're right for them," reveals Aptitude Defined.

Only after you've correctly assessed the needs of your prospect should you mention anything about what you're offering
"Know whom you're speaking with before figuring out what it is you want to say," recommends Aptitude Defined. "Personalise each offer to each consumer and you will have much more success."

Invite the prospect to take action
Place the ball in the prospect's court, this will keep the focus on the product or service that is on offer as opposed to on the fact they are dealing with a salesperson. "You're not a salesperson, you're a human being offering a particular product or service and if the prospect understands that they are more likely to take action," reveals Aptitude Defined.

Aptitude Defined is an outsourced sales and marketing firm based in Brisbane. The firm specialises in a personalised form of marketing which allows them to connect with consumers via face-to-face marketing strategies. This one-to-one interaction with consumers helps Aptitude Defined to drive long-lasting and personal business relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Source: https://www.entrepreneur.com/article/65984

For more information about Aptitude Defined Pty, Follow us on Twitter @AptitudeDefined, and Like us on Facebook.

# # #