OneAvenue Launches New Platform at XLIVE 2016 to Connect Fans to their Favorite Music Festivals

    LAS VEGAS, NV, December 07, 2016 /24-7PressRelease/ -- OneAvenue gives music artists a direct and immersive relationship with fans who engage with everything about the artist in one place.

Today the company launched a unique new way for music festival fans to get a 360 degree view of a festival's social, music, video, live streaming, and tickets in one place. This first of its kind solution was designed to better connect fans to the artists, content, and festival experiences they care about throughout the year.

Music festivals are risky business with millions of dollars in guarantees to artists, venue and related services before the first ticket is sold. Many are unprofitable or fail in their early years. The challenge for festivals is to build their brand all year long, not just for the few days when the festival occurs. Festival promoters try using social marketing to keep in front of fans but find that they can't get noticed in noisy social networks.

The OneAvenue app gives festival fans a new way to discover and engage with festivals by presenting all of the social, music, and videos of artists performing at the festival in a personalized feed format fans are accustomed to. The company refers to this approach as Networked Discovery - a fan can discover and follow the festival, its lineup, or a specific artist to continue to see their Facebook/Instagram, Twitter, Spotify, YouTube, Vevo and Bandsintown tour dates, keeping the festival's brand alive throughout the year.

Festivals have a curated channel in the OneAvenue app making it easy for them to invite fans to a single place to keep up to date with what's new, lineup announcements, live streams, videos, interviews, and other engaging content. Fans sharing this content across their social networks help to drive more visibility for the festival. This highly leveraged approach gives festivals the opportunity to create and deliver new content experiences that were previously not possible.

About OneAvenue: The OneAvenue.Tv App is used in more than 150 countries and builds upon the company's original content viewership of 6 million viewers worldwide. The company has been working with 1,700 artists and record labels like Epic Records, RCA Records, Atlantic Records, The End Records, Spinnin' Records, A&R Department. The app incorporates content and curated playlists from music tastemakers like Billboard, Big Beat Records, Jambase, Pitchfork, NPR Music, Topsify, and other content publishers in the app's 'Discover' section.

About XLIVE: XLIVE, formerly the International Music Festival Conference (IMFCON) and International Film Festival Summit (IFFS), convenes industry leaders at the intersection of music, film, culinary, beverage, eSports, technology and the experiences that culminate at festivals and live events. Driven by a thirst to provide unique, memorable and life changing experiences, festivals represent a dynamic and influential community.

XLIVE reflects the passion of this vibrant community bringing together industry leaders to share, learn and explore the latest trends and a vision for the industry's future.

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