L & P Marketing Wins High Honors In The Nationals Awards For New Home Sales and Marketing Achievements

    HOUSTON, TX, December 09, 2016 /24-7PressRelease/ -- Houston-based L & P Marketing has won seven Silver Awards in The Nationals, an annual competition that recognizes high achievement in new home design, merchandising and marketing. L & P Marketing's honors reflect creative marketing and project branding at two new-home communities in Texas. Both were created for Brookfield Residential Properties (BRP) Texas.

Judges selected Silver honorees from more than 1,100 submittals. Gold Award winners that emerge from this elite pool will be announced January 10 in Orlando at the National Association of Home Builders (NAHB) International Builders Show (IBS).

Kissing Tree in San Marcos, earned Silver honors for Best Email Marketing Campaign, Best Digital Marketing Campaign, Best Print Campaign and Best Overall Advertising Campaign. Kissing Tree is performing well ahead of projections, with L & P Marketing noting that its digital marketing is helping to attract a local and national audience of 55+ active adults. See www.kissingtree.com.

Easton Park in Austin, also a success with its target market--Millennial buyers attracted to a master-planned location with design collections by six notable homebuilders. Branding by L & P Marketing reaped Silver Awards for Best Community Brochure, Best Special Promotion campaign and Best Signage. See www.eastonpark.com

Both campaigns earned praise for a solid grasp of targeted demographics and distinctive locations, according to Judge Amy Albert, Senior Editor of Professional Builder. "The generation that reinvented the youth culture is reinventing aging, and Kissing Tree responds in a fresh and lively fashion that captures that ebullient and irreverent market," she said.

"Clever, striking site-sensitive branding elements made Easton Park a standout," Albert added. "Both campaigns embody the buoyant spirit of San Marcos and Austin."

"We are deeply honored to be recognized in such a prestigious and competitive program," said Renee Lewis, L & P Marketing founder and president. "These accolades are a testimonial to a client who understands the importance of target marketing and a collaborative dynamic. We thank BRP, the judges, and the Easton Park and Kissing Tree teams."

L & P Marketing works with a national clientele of builder/developers specializing in active adult, resort and master-planned community projects. The marketing and branding firm takes particular pride in experiential marketing that melds creativity with effective implementation. See www.landpmarketing.com.

NAHB's Sales and Marketing Council (NSMC) sponsors The Nationals--National Sales and Marketing Awards. The largest competition of its kind in the nation, it features categories linked to real-world marketing strategies and challenges. Judges represent a geographic cross section and multiple disciplines of the homebuilding industry. See www.thenationals.com.

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