'Synergy Media' is Pioneering A New Market with a Cinema Version of 'Fly, Superboard'

    SEOUL, KOREA, December 24, 2016 /24-7PressRelease/ -- SYNERGY MEDIA, which is established in 2002, is a company specialized in the field of content convergence that plans, produces, distributes animations and sales contents both domestically and internationally.

Starting with "Bernard," which was co-produced and distributed with a foreign partner, it has been working on distribution and production business of various contents such as Larva (Season 1), Dooodolls, and Legend Heroes.

By establishing an Animation Studio called 'Synergy Media' in 2011, it is developing the most diverse projects in South Korea with the talented producers and their network know-how.

"I constantly felt like there is a barrier between the foreign markets due to cultural differences while selling domestic movies and TV programs in foreign markets." and
"There are some needs in order to pioneer a new market and I thought animation could be an alternative that will overcome the limitations," said Eugene Kang, the president of Synergy Media, for the reason why he started to make own IP.

According to the officials, the process of developing new products and commercializing them is a series of difficulties, but it is Synergy Media's strength which innovating domestic production with its accumulated systems with know-how in Korea, although the production conditions are poor.

"T-Buster," which is planned to be broadcasted in 2017, is continuing a story through a symbiotic relationship between humans and alien robots that came to conquer the earth, unlike general robot animations that mainly about battles. Also, according to the official at Synergy Media, its name has come from a saying "Don't burn up", while stopping the alien's ambition to conquer the earth.

"T-Buster" concerned with educational aspects by mixing Korean in some parts of not only its title but also the settings of its characters. Also, it is suitable for the whole family to enjoy since it isn't about battle and violent scenes are excluded as much as possible.

Moreover, it's devoting its efforts to expand the markets that it submitted "Legend Heroes," a special FX show (as known as Tokusatchu), in the market in 2016.

In particular, after 20 years of domestic creative animation history, Synergy Media will release the Cinema Version of 'Fly, Superboard' which will make its public debut in 2018. In spite of keeping specific settings as a re-boot, it has gained a lot of attention since it is a reinterpretation of pure domestic animation.

"Fly, Superboard" is one of the major works of Young-man Huh, who also drew popular cartoons such as "Siggaek" and "Ttajja." It also achieved the highest record of the viewer ratings of Korean animation history with 42.8% during the week when it was broadcasted in November, 1992.

"Fly, Superboard," which is produced based on the original work of Young-man Huh, shows differences with previous works by newly introducing Miro, a female character, and Honse, who acts as a villain.

It's a movie that whole family members can watch together and shows Apple's design sense with the Law-City Fantasy World where animals and people live together, which adopted the world view of Star Wars.

The president Eugene Kang revealed that "Fly, Superboard", which will be screened later, will be a chance to introduce the return of heroes with nationally well-known characters such as Mr.son, Palgye and Ojeong and new added characters.

He also said that he will make it as a heart-touching family movie with full of fun based on the suggestions of the customers who said they wish to enjoy the movie with the children.

Also, as Synergy Media regards that "Journey to the West," one of the 4 classic Chinese novels, can act as recognizable content IP that encompasses both Korea and China which highly considered to be expanded in Chinese market, Synergy Media is aiming to make reverse concepts of characters as a fresh and original idea while keeping the previous storylines.

Synergy Media is a company where its members values fun and make profits together, has a goal of becoming a content general group that makes synergy between countries in the field of contents, by expanding it to various genres beyond animation.

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