The Economist Events Engages BackBay Communications as PR Agency for Impact Investing Conference in New York

    NEW YORK, NY, February 01, 2017 /24-7PressRelease/ -- The Economist Events has selected integrated marketing and communications firm, BackBay Communications, as its PR agency for its upcoming Impact Investing conference, being held at 10 on the Park at Time Warner Center in New York City on February 15, 2017.

The one-day conference will bring together more than 200 leading financiers, institutional investors, policymakers, academics, impact investors and philanthropies to analyze the opportunities and obstacles to the mainstreaming of impact investment. The event will cover topics such as measurement challenge, regions on the frontier of impact, shareholder engagement with public companies, corporate culture transformation, gender and impact investing, and the relationship between the public and private sectors.

Terms of the engagement include raising awareness of the event and its speakers with key target media in the impact investing, Social Responsible Investing (SRI) and Environmental, Social and Governance (ESG) investment communities, and includes pre-event digital communications, including a Q&A website available at www.economistimpactinvesting.com, as well as social media and media relations support at the event. BackBay also supports The Economist Group's Finance Disrupted events, which take place in the U.S. and London.

"Impact investing is a concept we've really seen emerge over the last few years, deserving of a forum for discussion about its future," said Bill Haynes, President and CEO, BackBay Communications. "As you would expect from The Economist, the event boasts an impressive list of speakers that will no doubt offer valuable insight into the world of impact investing and its significance in the greater investing universe."

"The Economist Events is proud to be working with BackBay Communications as our PR partner on our inaugural Impact Investing event in New York on February 15," said Leila Berkeley, SVP, Head of Economist Events. "BackBay is known for their strength in the financial services sector, and this partnership offers a strong support for the Impact Investing conference and the business leaders that will be speaking."

About BackBay Communications
BackBay Communications is an integrated branding, marketing, advertising and public relations firm focused on the financial services sector including private equity firms, hedge funds, asset managers, investment advisors, financial technology companies, mutual funds and banks. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay offers a unique combination of content and creativity. BackBay's services include public relations, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit www.BackBayCommunications.com.

About The Economist
With a growing global circulation and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary.

The Economist Events brings the publication to life. As the leader of debate in the pursuit of progress, Economist Events tackles leading issues with an insightful, forward-looking and distinctly global perspective. It provides the necessary tools for business leaders, senior executives and policy makers to make informed decisions and to stay ahead of the game in a rapidly changing world. www.economist.com

Or more information about the Impact Investing conference, please visit http://www.economist.com/events-conferences/americas/impact-investing.

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