High Honors For Lewis & Partners In The Nationals Awards

    HOUSTON, TX, February 03, 2017 /24-7PressRelease/ -- Houston-based Lewis & Partners has earned seven top honors in The Nationals , the homebuilding industry's most prestigious competition for all aspects of new home marketing. Chosen from more than 1,100 entries, Lewis & Partners' Silver and Gold Awards showcased Central Texas communities by Brookfield Residential Texas. All winners were celebrated January 11 at the National Association of Home Builders (NAHB) International Builders Show (IBS) in Orlando.

"The Nationals Awards set the benchmark for innovation in new home design, marketing and sales," said Meredith Oliver, MIRM, chairperson of The Nationals. "NAHB's commitment to recognizing originality, imagination and success has been exemplified by its award winners since the competition's inception."

As agency of record for Brookfield Residential Texas, Lewis & Partners brought creative marketing and branding to successful new-home communities in Austin and San Marcos, Texas, for two distinct market segments: Millennials and 55+ active adults. The campaigns demonstrated a solid grasp of targeted demographics and unique markets, according to Judge Amy Albert, Senior Editor of Professional Builder.

Easton Park in Austin is a master-planned community with new homes and amenities tailored to Millennial buyers. Winning a Gold Award for Signage, Easton Park also took Silver Awards for Best Community Brochure and Best Special Promotion. "Easton Park targets its Millennial buyers with clever, striking, site-sensitive branding elements," said Albert.

Kissing Tree in San Marcos features marketing geared to the digital age, and is a hit with 55+ empty nesters from throughout the country. For Brookfield Residential Texas, its creative branding won Silver honors for Best Email Marketing Campaign, Best Digital Marketing Campaign, Best Print Campaign and Best Overall Advertising Campaign.

"The generation that reinvented the youth culture is reinventing aging, and Kissing Tree responds in a fresh, spirited and cohesive fashion that also captures a uniquely irreverent market area," said Albert. "Both campaigns embody the ebullient vitality and unique character of San Marcos and Austin."

"These honors are a testimonial to clients who sought and supported fresh, out of the box concepts for two very different demographics," said Renee Lewis, founder and president of Lewis & Partners. "We were delighted with the opportunity to develop innovative marketing programs for Easton Park and Kissing Tree."

NAHB's Sales and Marketing Council (NSMC) sponsors The Nationals --National Sales and Marketing Awards. The program pays tribute to superior new-home sales and marketing throughout the U.S., and is judged by Industry professionals who represent a geographic cross section homebuilding's multiple disciplines. The Nationals is the largest competition of its kind in the nation.

Also see www.landpmarketing.com and www.thenationals.com

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