Alba International Question Whether the 4 P's of Marketing are Still Relevant

    BRISBANE, AUSTRALIA, February 24, 2017 /24-7PressRelease/ -- Direct sales and marketing specialists, Alba International, have questioned the relevance and investigated the place they play in the ever-evolving digital world.

About Alba International: http://www.albainternational.com.au

In marketing, traditionally, the 4 P's of marketing were used to form the foundations of every marketing strategy. Product, Price, Place and Promotion, were the four factors that centred all developments. Modern marketers argue that the 4 P's aren't as relevant in today's marketing world. For others, there is concern that dismissing the traditional basics will have a catastrophic effect on a business' ability to experience long-term success.

Alba International was intrigued by the opinions of Pete Markey, brand communications and marketing director at Aviva. He discussed the companies that offered the opinion that the 4 P's are outdated. He was quoted, "In effect, they say marketing isn't just the job of the marketing department," he notes. "You can have the best communications in the world, but if your price or product is wrong, it's not going to work. Too often I see marketing teams that are asked to take something rubbish to market with a good advert. That's why the 4 P's are so relevant now because they remind us that marketing is so much more than just advertising." The firm agrees that this is a very pertinent point, and this could be contributing to small businesses struggling to establish sound customer bases and developing sustainable products and business.

Often brands are keen to develop an advert that will go viral to consumers, and while this can be great for brand awareness if the product or pricing isn't relevant these attempts will be in vain. Marketing is and should remain more than advertising. Marketing is about developing an understanding of a market and customer as well as assessing the relevance of a product or service and addressing the likelihood of it being a success.

Alba International are keen to keep abreast of their competitors, and they are confident their commitment to developing campaigns with a good mix of modern and traditional methods. The firm design and execute live on-site promotions, working on customer experience; while still maintaining the product or services' market relevance, they often look for ways to adapt their strategy to create a solution orientated campaign.

Alba International is a direct marketing and sales firm based in Brisbane. Through face-to-face promotional marketing and sales campaigns, Alba International can build relationships with customers, handle queries, instil consumer confidence and build brand loyalty. Alba International encourages entrepreneurs and businesses to consider finding a balance between traditional and modern marketing strategies.

Alba International offers a unique direct marketing services which generates quality leads and delivers a high ROI for their clients. For more information Follow @AlbaInterPty on Twitter and 'Like' them on Facebook.

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