ShopWorn.com Pioneers Sale of Luxury Display-Model Products Online

    NEW YORK, NY, February 23, 2017 /24-7PressRelease/ -- Within the last three months, ShopWorn.com launched its ecommerce start-up with a revolutionary idea: to source unsold, display-model luxury products from authorized retail stores around the world and to sell those display-model designer products online, directly to the public. Never pre-owned, "shopworn" products presented on ShopWorn.com are defined as those which are only gently handled by customers and tried on in retail stores: unsold, display-model luxury goods. Since its launch, ShopWorn's impressive luxury brand roster has grown to include Omega, Tag Heuer, Jaeger-LeCoultre, Frederique Constant, Zenith, Dior, Chopard, Cartier, Hublot, Graham, Prada, Celine, Stephen Webster, and many more, with some products offered up to 84% off of market rates.

The concept introduced by ShopWorn isn't new to big box, mass-market retail, but it is wholly new to the luxury industry, which has traditionally closely guarded its backend operations and supply chain. ShopWorn makes no secret of its sourcing strategy and partnerships with brick and mortar retailers. The strategy is mutually beneficial, enabling luxury retailers to stay relevant in the e-commerce age by clearing shelf space for new inventory more quickly, without losing investment on their unsold goods. ShopWorn also benefits with constant infusions of new merchandise, which is guaranteed authentic thanks to its provenance: sourced exclusively from authorized retailers.

In just three months since its official launch, the startup Shopworn has already celebrated the $1 million sales milestone. ShopWorn has tracked thousands of sales of over 56 different luxury brands during this time, including luxury and Swiss watches, fine jewelry, writing instruments, designer handbags, and other accessories. The site's individual product sales average $2,500, with some sales exceeding $40,000 for luxury "shopworn" timepieces. Best-selling products span multiple designer labels and categories, including but not limited to: watch brands Ulysse Nardin, Carl F. Bucherer, Corum, and Cartier, as well as Chopard watches and fine jewelry. Pasquale Bruni jewelry and Montegrappa pens and timepieces have also sold extremely well. ShopWorn CEO Richard Birnbaum explains the challenges and opportunities the company has faced in its first months:

"We are the only company selling exclusively display-model luxury products, sourced directly from retailers. It's a completely new concept - so we feel that it's important to explain it clearly and reinforce that ShopWorn is trustworthy and here to stay. We have deep contacts in the luxury industry, and it's our relationships with retailers around the world that enable us to bring consumers these display-model luxury products completely transparently, and at such incredible deals."

All these efforts aim to reinforce authenticity and consumer confidence, a goal which is all important to ShopWorn President Larry Birnbaum and his team:

"I think it's a measure of ShopWorn's success that initial consumer response was incredulous. Many consumers couldn't believe that our luxury products were actually authentic. That's why our team of horologists and luxury experts is always standing by to personally answer their questions - whether that's through a phone call, an email, or a Facebook message. Customers are delighted to hear a voice on the other end who is knowledgeable about the products - and based in the USA. We've also produced a video to help explain our concept and reassure our customers, which you'll see placed front and center on our homepage. All of these efforts have paid off: both in terms of customer satisfaction and, I believe, in our demonstrated sales growth."

About ShopWorn: Established in 2016, ShopWorn is the online showroom for acquiring the world's most exclusive brands offering "shopworn" watches, jewelry and accessories. Each piece is sourced directly from the world's finest retail boutiques, presenting an ever-changing collection of true luxury items fit to dazzle the dapper collector, the value-shopper, the generous gift-giver, or the elite style maven. ShopWorn's authentic accessories are never pre-owned, only gently handled in-store, without compromising quality or condition. This unique concept grants insider access to an online trunk show of fine Swiss watches, jewelry, writing instruments, and other luxury accessories at a discounted price. ShopWorn unlocks a box of rare treasures and lets its guests curate their own luxury style.

For more information on ShopWorn, please visit ShopWorn.com

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