LIVERPOOL, ENGLAND, March 08, 2017 /24-7PressRelease/ -- Customer experience is crucial in developing a lasting brand relationship with the modern consumer. As marketplaces become increasingly competitive, products are becoming readily available from varying outlets, and consumers are using retailers who offer an optimised customer experience over a potential cost saving. Roar Ambition specialises in outsourcing solutions for brands looking to improve their overall customer experience levels; their dedicated ground team will incorporate a brand vision into all their work to create a seamless service that will boost consumer relationships.
Roar Ambition shares their top three ways brands will be changing customer experience:
About Roar Ambition: http://www.roar-ambition.co.uk/about-us/
1. Artificial Intelligence (AI) Comes Home - Last holiday season saw the Amazon Echo create headlines, with the Echo selling nine times more than the previous year it is a huge indicator of consumers warming to the introduction of AI devices into everyday life. AI tools will allow businesses to form consumer behaviour data quickly on a large scale, and brands may feel they can offer better personalisation of services as a direct result.
2. The Internet of (Lots of) Things Fuels Smart Marketing - With the introduction of smart products, such as the L'Oreal smart brush, the internet connected device that analyses hair and recommends products dependant on current hair condition, this references the confidence that consumers are demonstrating in brands by allowing them into their private households and connecting them individually to a customer. Marketing departments everywhere are likely to invent products that offer personalised marketing opportunities.
3. Personalisation: Less Personal = More Personal? As technology advances, brands are looking for ways they can create a product that demonstrates innovation and creates an aura of the brand and consumer harmonisation. Personalisation will be taking advantage of bots over the next few years and dehumanising processes, only time will tell if this approach will improve or decrease overall customer experience.
Roar Ambition offer face to face solutions to brands looking to maintain a human presence in their brand management. By developing real relationships, brands can offer genuine personalisation throughout the customer engagement. While Roar Ambition is impressed by technological advances, they are confident that brands can deliver a higher ROI by maintaining a human element to their brand management strategy.
Roar Ambition is a Liverpool-based sales and marketing firm which provides a unique experience to their clients. The company aims to be the 'king' of the industry and offer all customers the motivation and determination to deliver a successful, exciting and unique experience. The outcome of their direct and face-to-face marketing approach allows for an increase in customer acquisition and brand loyalty for clients.
Source: http://www.cmswire.com/digital-experience/3-factors-shaping-the-next-wave-of-customer-experience/
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