Take Back The Movement: How Authentic Good Co. Is Altering The Way People Shop Online, For The Better

    CHICAGO, IL, March 17, 2017 /24-7PressRelease/ -- Ryan Shand and Brenden Dougherty, Co-Founders of Authentic Good Co., started their mission with a simple concept: spotlight online companies who give back. In 2016, the two embarked on a business partnership to offer curated products from companies who make the daily effort to drive sustainability, use renewable resources, provide one-for-one giving and donate revenue contribution towards organizations around the world.

Authentic Good Co. represents both a gateway and intersection between commerce and culture. Every product purchased is tied to a unique company and story supporting global unity. "We go beyond offering products to consumers; we are creating a marketplace to build a community." States Dougherty, Executive Director, "we do this by encouraging collaboration between organizations, connecting companies with local artists, and curating bi-weekly features on our homepage."

Partners of Authentic Good Co. are coined "Authentic Givers", offering a personal voice in an online marketplace. "With over 200 companies researched, we started with 50 based on our three must haves: unique products with a consumer draw,, a captivating story, and a give-back piece is fully instated." Says Shand, Editor-in-Chief of AGC."There has been a lot of attention around how companies are giving back, which is why is our mission to offer products/companies that follow through on their word."

The pair understands that it's not enough to simply offer products with a give-back purpose. They recognize that fashion and trends are at the forefront of popularly selected goods, which is why the curation hand-selects every piece offered. Authentic Good Co. are tastemakers in their field, with a focus deeply rooted in solidifying each brand and story. Through four purchasing fields: Authentic Wear, Authentic Live, Authentic Eat, and Authentic Explore, a diverse offering is marketed to the everyday fashionistas, vintage interior designers, ultra foodies, and adventure seekers.

Ryan and Brenden both come from diverse backgrounds in Entrepreneurship. Ryan currently sits as General Manager for Jammber, a Music Tech platform focused on drastically simplifying the paperwork and payment process for the $250 billion dollar Entertainment Industry. Used by top record labels such as Sony Music and Big Machine Record Label, Jammber provides easy-to-use and engaging web and mobile interface to allow musicians to creative freely for years to come. Ryan also acts as an Associate Board Member for The Foundations of Music, creating a society where children of all means have access to music education. Previously, she spent several years assisting notable figures and organizations from the Editor and Chief of Teen Magazine, Photographer Steve Erle & Siren Studios, MAPS (Mobile Arts Product Services), Event Director at CurtCo media, dOMAIN to the VP of Marketing and Director of PR at UGG Australia.

As a complementary contrast, Brenden is extensively versed in the practical world of cash flows, performance indicators, and financial modeling where he worked on the trading desk of UBS, and as a data analyst at two premier Chicago investment management companies. His true strength lies in his ability to lead organizations on shoestring budgets and successfully improvise in uncharted waters. He has designed and developed all marketing, editorial, tech and business strategies for two technology companies, and has lead as the CEO of OneGlobe Citizen and COO of FORGE 41. He is also on the leadership council and executive board for NorthShore Associates, providing monetary fundraising support for research and development into the pediatric department.

Together, they agree transparency, ease-of-use, and customization are at the core of their vision, and hope every company they work with will become long-time partners. Knowing we are stronger as a collective, Authentic Good Co.'s mission is simple: offer unique products and goods, in exchange for making the world a better place.

Launching May 2017, Authentic Good Co. is partnering with small to large organizations from early adopters like Gracious Tree, Dot Products, Mission Lazarus, Good Global Giving, Conscious Step and Jules by the Sea.

Building more than a marketplace, Authentic Good Co.'s online platform introduces a movement and community to support the change in how we consume products. Every company we partner with has been hand selected from our curation team, where we work to do more than just showcase unique products, we enrich every brand.

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