Page 1 Solutions Publishes Case Study on Benefits of Long-Format Content for Website Traffic, Exposure in Actual Consumer Search

    GOLDEN, CO, April 03, 2017 /24-7PressRelease/ -- Full-service Internet marketing agency Page 1 Solutions announced on Monday the results of a study on the impact of consolidating individual website pages into authoritative long-format content. The report examines content published to the website for Colling Gilbert Wright & Carter, a personal injury law firm in Orlando, Florida, and a longtime client of Page 1 Solutions.

A blog post on the Page 1 Solutions website identifies long-format content as a "one-stop-shop" for information about Colling Gilbert Wright & Carter and the cases the firm accepts. The updated content serves as a comprehensive practice area resource, as opposed to dividing information across multiple pages.

The case study examines search results and website traffic for three long-format pages at different intervals after publication - at one month, three months and six months.

"Long-form pages perform well in search results because they serve the needs of consumers," said Dan Goldstein, president of Page 1 Solutions. "Users don't go to Google and all search the same phrase to find a law firm, so it makes sense for attorneys to broaden their search marketing to take advantage of the semantic variations presented by actual consumer search."

The case study reveals both the traditional and newfangled benefits of long-format pages for a website's search marketing.

Each long-format page on the firm's website enjoyed exposure for approximately 45 to 140 actual consumer search queries, as well as superior rankings for high-level keyword phrases. Pages also saw a boost in traffic after their long-format rewrites - notably a 287 percent increase in visitors to the Product Liability page in just one month and 688 percent more visitors to the Birth Injury page within 90 days.

Ultimately, greater visibility in search results and more visitors to the website increases the potential for more leads.

"Page 1 Solutions consistently develops innovative ideas to help us generate leads and cases," said Melvin Wright, partner attorney at Colling Gilbert Wright & Carter. "We are extremely pleased with the initial results of this broader search marketing strategy, and we look forward to what the future brings."

According to Search Engine Journal, studies on Google ranking factors find that top-ranking Web pages have word counts of 1,000 or more. The latest Page 1 Solutions case study provides a real example of the benefits of long-format content not only in search results (pages on the Colling Gilbert Wright & Carter website average about 2,000 words) but in actual traffic to the website as well.

About Page 1 Solutions, LLC

Founded in 2001, Page 1 Solutions provides a comprehensive range of online marketing services to attorneys, plastic surgeons, dentists and ophthalmologists throughout the United States and Canada. Team members partner with clients to develop individualized digital marketing strategies, encompassing search engine optimization, social media, database marketing, custom video and much more. The award-winning agency is based in Golden, Colorado.

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