New App Designed to Give Small Businesses Custom CFO Solutions

    DALLAS, TX, June 13, 2017 /24-7PressRelease/ -- The Profit Experts has created new software called The Profit Beacon to give small businesses the powerful financial forecasting capabilities of a CFO.

Most small businesses can't hire a full-time CFO, but they still need the best operational intelligence available to achieve their goals. The Profit Beacon is an innovative new financial tool designed to help small businesses make better decisions today, tomorrow, and 10 years from now.

"We want to help you make those better decisions faster, because how quickly you can get to a good decision determines how much lead time you have to address a problem," says veteran CFO Fred Parrish, founder The Profit Experts and creator of The Profit Beacon .

About half of small businesses fail in the first five years and only about a third survive 10 years or longer, according to the Small Business Administration. One of the biggest reasons: they run out of money.

Many companies use accounting tools such as QuickBooks or hire a CPA to track their finances and pay their taxes. But these do not provide the expertise and foresight that a Chief Financial Officer can to preserve cash flow and make smart operational decisions. While QuickBooks gives business owners accounting data to help them pay vendors, get paid by customers, and record profits and losses and other tax data, its focus is on historical data, not actionable intelligence for the future. Likewise, most CPAs are compliance-oriented, focusing on past data rather than the numbers that can help business owners make smart decisions going forward.

Parrish created The Profit Beacon to give small businesses of all kinds access to "an automated CFO."

"We have taken the functionality in our predictive management application that is only managed by senior level CFO types, and automated it in an application that the business owners themselves can manage quickly and efficiently, and get similar outputs to what we would give them in the fully supported CFO version," he says.

Fred Parrish is Founder and Chief Executive Officer of The Profit Experts, an affordable CFO service that helps small business owners improve their profitability and cash flow. He is also creator of The Profit Beacon , a new app that provides predictive analytics to help businesses make smart and timely decisions, and author of "The Profit Mentality." During a 37-year career, Fred has held positions from staff accountant to CEO in public and private companies with revenues ranging from startup to $3.5 billion, and has served on the boards of directors for 12 organizations in aerospace, manufacturing, healthcare services, insurance, international missions, technology and other sectors.

For more information, visit the online press kit www.ProfitExperts.OnlinePressKit247.com and the public site www.TheProfitBeacon.com.

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