Roar Ambition Shocked at New Study into Consumer Experience

    LIVERPOOL, ENGLAND, June 19, 2017 /24-7PressRelease/ -- A recent survey by software company Calabrio found that 30% of chief marketing officers and other executives do not have a clear understanding of who should be in charge of the customer experience. In the UK, less and a third of managers believe that their brand's customer experience is anything more than satisfactory across all channels; reflecting the latest data by KPMG that found UK brands are 6% behind US brands when it comes to measuring the customer experience.

About Roar Ambition - http://www.roar-ambition.co.uk/about-us/

According to the research, 52% of senior leaders say that the customer experience is what they use the most to differentiate their brand, meaning that failing to deliver could cause significant issues.

The issue of ownership is what is holding back the customer experience; as brands remain confused as to who is responsible for the customer experience, then problems in achieving a single customer view will continue. The research found that 47% of chief marketing officers feel they do not have the right tools to understand the needs of their customers.

Roar Ambition is shocked at the results of this survey and state that improving the customer experience is essential if the brand is looking for long-term success. The firm is disappointed to hear about the lack of understanding that brands have the needs of their customers and firmly state that this should become a top priority right away.

Outsourcing to firms such as Roar Ambition who use direct in-person marketing could help brands keep a closer eye on customer experience and provide brands with the correct tools to understand the needs of consumers which can lead to a higher quality of service.

Roar Ambition is an outsourced sales and marketing specialist that provides brands with a personalised form of marketing. The firm believes that connecting with consumers on a face-to-face basis will significantly improve the customer buying experience.

For more information on Roar Ambition follow them on Twitter and like their Facebook page.

Source: https://www.marketingweek.com/2017/06/01/businesses-unclear-own-customer-experience/

Roar Ambition is an outsourced sales and marketing specialist that provides brands with a personalised form of marketing. The firm believes that connecting with consumers on a face-to-face basis will significantly improve the customer buying experience.

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