Build Brand Loyalty From Within Says MarketStorm Global

    MIAMI, FL, July 05, 2017 /24-7PressRelease/ -- The sales and marketing giants have revealed how empowering employees is crucial in building brand loyalty. Many recent studies have reported modern consumers have lost faith in major corporations, with just 6% of Brits trusting brands.

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While the firm is based in the U.S., these attitudes are also reflected in American consumers, with recent research showing customer loyalty has been most negatively impacted by low-quality communication and poor customer service experiences. MarketStorm Global CEO, Gavin Walsh, has commented on how these are two variables which, with a little employee training, can quickly be turned into positive aspects of any business.

The seasoned sales specialist believes building positive internal culture within a company significantly improves brand loyalty among customer bases, as the brand is talked about externally, their positive culture becoming part of the marketing of the firm.

According to research, customer loyalty is often driven by a company's likeability, something which is achieved by the individuals representing the brand. "If you create a positive atmosphere within your business, your workforce will reap the benefits, and this will be reflected in their correspondence with customers," Gavin explained. "Nobody wants to sell something they don't believe in, so the more invested your staff are in the brand and the business, the more they will genuinely believe in the products and services they are marketing."

MarketStorm Global is Miami's premier marketing firm with market reach spreading across the U.S. The company specializes in a personalized form of marketing which allows them to connect with their clients' ideal consumers via face-to-face interactions. This allows the firm to drive long-lasting and personal business relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

https://www.marketingweek.com/2017/06/27/building-long-term-brand-loyalty/

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