We The Creative Develops Interactive Annual Report for OC Waste & Recycling

    NEWPORT BEACH, CA, August 10, 2017 /24-7PressRelease/ -- OC Waste & Recycling (OCWR), a public agency serving the waste management needs of the residents and businesses of Orange County, sought the experience of local agency We The Creative to develop its first-ever interactive annual report.

The 2016 report, themed "Collaboration in Motion," combines storytelling, strategic messaging and financial reporting to share the success stories of OCWR over the past year. The agency's most notable accomplishment was the successful renegotiation of a series of waste disposal agreements that ensured stable rates, provided county and city revenue sharing and enabled full repayment of the county's bankruptcy debt.

The annual report, accessible at http://bos.ocgov.com/ocwr, features videos, animated infographics and animated block transitions between pages. It was created this year as an online report to reflect OCWR's commitment to environmental stewardship by reducing the need for paper production. In addition to the OC Board of Supervisors, the target audiences included city managers, OC Waste Management Commission members and OCWR staff and customers.

"OC Waste & Recycling took a great leap of faith in endeavoring to create our first-ever digital annual report," said Ruth Wardwell, OCWR strategic communications manager. "Thanks to the We The Creative team, the project surpassed our expectations. They listened to us and found a creative solution that was in our comfort zone, delivered our messaging with innovation and enabled us to captivate and engage our target audiences."

"OC Waste & Recycling provides an essential public service at a market-competitive rate, and their interactive annual report was the best way to showcase their many achievements," said Joven Orozco, creative director behind the project. "The agency promotes recycling and environmental stewardship to keep Orange County greener, and we couldn't be prouder to have worked on this report."

About We The Creative (WTC)
We The Creative (WTC) provides creative marketing services including branding, full-scale advertising campaigns, strategic conceptualization, collateral materials, experiential design, website development and media production. Our agency is the public-sector division of Jovenville, LLC, a leading creative agency specializing in consumer brands, established in 1995. For more information, visit wethecreative.com, contact Nikita Russell at [email protected] or call 877-877-1318.

# # #