AtlasCorp on Why Building a Personal Brand is Vital for Reaching The Next Level

    SHEFFIELD, ENGLAND, August 27, 2017 /24-7PressRelease/ -- Matthew Stewart the MD of Atlas Corp has recently stated that he wants his firm to commit to building a personal brand, believing that this will lead to an improvement in the performance of the firm in Q4.

About AtlasCorp: http://www.atlascorp.co.uk/about-us/

Atlas Corp creates bespoke sales and marketing solutions for clients based in Sheffield, Nottingham and Liverpool. With a focus on face-to-face sales techniques via promotional event marketing campaigns, Atlas Corp argues that unlike more conventional marketing techniques, direct marketing can guarantee the results clients want. They pride themselves on operating in a fast paced, high-energy environment and have managed to create an ambitious, driven and resilient team who can offer dynamic and unique solutions for their clients.

Mr Stewart now wants the firm to continue with this marketing strategy, while also focusing on building the personal brand of the company. A personal brand shines and sets a brand apart from its competitors. Atlas Corp is now stressing this point believing that the authenticity that comes with personal branding creates trust in clients and customers, allowing a business to create a reliable and resourceful community.

Atlas Corp also stresses the importance of maintaining a clear voice throughout all marketing channels. The voice of a company needs to be consistent and focused in order to maintain this authenticity. Matthew Stewart emphasises this point stating "that consistency of tone generates trust within clients, as they can guarantee they will be treated with the same standards every time they come to us with new proposals".

Alongside a maintained voice, Atlas Corp has highlighted that becoming a thought leader is important for generating trust and maintaining the personal aspect of your brand. By becoming an expert in your field and acquiring the trust of customers and clients through expertise, Atlas Corp believes that a company will become the go to voice for their niche and will, therefore, attract more business to their brand.

Moving forward Atlas Corp hope to build on their success in 2017 by focusing on making their brand more personal, by maintaining their authenticity and transforming their firm into a thought leader within the sales and marketing industry.

Source: https://www.entrepreneur.com/article/295658

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