MarketStorm Global Investigate the Positive Effects of Sharing Personal Experiences

    MIAMI, FL, September 02, 2017 /24-7PressRelease/ -- As marketers, members of the MarketStorm Global collective are all familiar with the impact storytelling has on their clientele; when marketing their client's products to consumers, storytelling will bring out a message and brand value that the customer can believe in. Because of the impact storytelling has, CEO, Gavin Walsh is now urging his workforce to extend this method of expressionism to their own experiences of the industry in a bid to build relationships.

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"Storytelling in the context of your career creates significant personal benefits. For the storyteller, the process of sharing a story helps to reinforce a sense of identity and encourages personal growth, according to psychologists (see 'Selves Creating Stories Creating Selves', McLean et al., 2007)." Responding this quote, the CEO hopes to encourage his workforce to share their experiences with one another in a bid to avoid repeating the same mistakes or experiencing challenging times in silence. When challenging times present themselves in the workplace, people can start to feel nervous and vulnerable, hurting their performance. Stories can act as a powerful tool for people to grasp, and use to help them through the tough times.

MarketStorm Global states that the process of storytelling goes a long way to improve rapport, trust, and empathy between different groups of people. Because of this, it has a significant effect on building solid business relationships. As with most things, some people are natural storytellers. However, MarketStorm Global want people to know what storytelling is also a skill that can be learned by everyone.

MarketStorm Global is Miami's premier marketing firm with market reach spreading across the U.S. The company specializes in a personalized form of direct marketing allowing them to connect with their clients' typical consumers via face-to-face interactions. This allows the firm to drive long-lasting and personal business relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Source: https://www.marketingweek.com/2017/04/10/helen-tupper-storytelling-career-advice/

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