Creating an Arrogant Brand Gets You Nowhere Warns MarketStorm Global

    MIAMI, FL, September 06, 2017 /24-7PressRelease/ -- In research conducted this year, it was reported that 70% of consumers said they no longer trust advertising, with almost half of those surveyed admitting they distrust brands altogether. Upon further investigation, MarketStorm Global have discovered that this is due to a common belief that brands are part of 'The Establishment' and therefore appear 'arrogant, remote, unreachable and self-serving.'

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The industry specialists at Marketstorm Global recognize this reported 'arrogance', having seen many businesses that have adopted an ill-advised purpose and angle with their brand, consequently leading to an increased cynicism among their consumers. The most recent research on the subject suggests almost 60% of adults do not trust a brand until they have 'real world proof' it is reliable.

Gavin Walsh, CEO of MarketStorm Global, has weighed in on the current situation. As a seasoned salesman and business owner, he insists face to face marketing is the best way to combat the diminished faith of consumers today. "It is during our face to face marketing campaigns that we are best able to establish a more genuine, personal experience," says Mr Walsh. "As a result, we encounter a much more positive response when addressing customer doubts or objections."

The CEO believes giving consumers an opportunity to touch, feel, or experience a brand's products or services for themselves makes it a lot easier to gain their trust. This is because, when faced with a potential customer, an experienced marketer can pick up on verbal and nonverbal cues, answering questions, clarifying and offering alternative views.

In a bid to encourage other entrepreneurs in the industry to ditch the arrogant approach to branding, Gavin Walsh is urging marketers to ensure that their message is one that is clear, concise and resonates with the correct audience.

MarketStorm Global is Miami's premier marketing firm with market reach spreading across the U.S. The company specializes in a personalized form of marketing which allows them to connect with their clients' target consumers via face-to-face interactions.

Source: https://www.marketingweek.com/2017/06/29/arrogance-brand-purpose-distrust-ads/

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