Krystal Plans GUINNESS WORLD RECORDS Title Attempt for Largest Frozen Beverage

    ATLANTA, GA, September 08, 2017 /24-7PressRelease/ -- For nearly 85 years, The Krystal Company has served fresh, delicious food at the right price. From their little square hamburgers to made-to-order breakfast, Krystal means great food and excellent service. Now, the brand has set its sights on a new goal - quenching the ultimate thirst - by setting the GUINNESS WORLD RECORDS title for the Largest frozen beverage on Sept. 9 on the grounds of the Tennessee State Fair located at 500 Wedgewood Ave, Nashville, TN 37203.

Krystal, along with its partners Kool-Aid , Blendtec , Proforma and the Tennessee State Fair, will attempt to set the GUINNESS WORLD RECORDS title by creating an 850-liter (225-gallon) Green Apple Slushie, a refreshing beverage made with Kool-Aid drink mix. The Slushie is part of the brand's Sweet & Cold menu, which includes soft-serve ice cream, shakes and slushies.

"We, along with our guests, have grown up watching GUINNESS WORLD RECORDS title attempts; what better way to make history and have fun," said Joe Artime, Director of Brand Activation for The Krystal Company. "We are honored and excited to be a part of this experience and are thankful for our partners who helped us craft this spectacular and popular ice-cold beverage."

Krystal introduced the Sweet & Cold menu this summer to complement the brand's signature hot and steamy Krystals, along with other savory menu items. These treats were designed to give guests a new crave-worthy option as well as a new choice.

Planning for the supersized GUINNESS WORLD RECORDS title attempt began in early 2017 and involved hundreds of engineering and product quality experts and volunteers. The FDA-regulated 850-liter container will travel across state lines from Georgia to Tennessee.

About The Krystal Company
Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 360 restaurants in 11 states. Krystal's Atlanta-based Restaurant Support Center serves a team of 6,000 employees. For more information, visit http://www.Krystal.com or http://www.facebook.com/Krystal or follow the brand on Twitter and Instagram @Krystal.

About Blendtec
Blendtec manufactures commercial blenders and dispensers for the foodservice industry, as well as commercial-grade blenders and appliances for home use. The award-winning Will It Blend? Internet video series (willitblend.com) demonstrates the amazing performance of Blendtec's blender technology and has raised awareness across the globe of the Blendtec brand. Sold in 90 countries, Blendtec products offer solutions for blending needs in both homes and businesses. For more information go to blendtec.com/commercial, or call Blendtec directly at 800-BLENDTEC.

About Kool-Aid
Kool-Aid is the iconic brand of flavored drink mix owned by The Kraft Heinz Company and its affiliates that has stood for fun and flavor for generations. The Kool-Aid Man, who has been the embodiment of the brand since he first appeared in an advertisement in 1954, has undergone a series of makeovers throughout the years but has always maintained a consistent voice by exclaiming his signature two-word, iconic catchphrase, "Oh Yeah!". The Kool-Aid brand now has over 3 million Facebook followers and the Kool-Aid Man has his own Kool-Aid Photobomb app that lets fans with Android or iPhones photobomb their pictures with the famous spokespitcher. For more information visit http://www.kool-aid.com, http://www.facebook.com/koolaid and http://www.twitter.com/koolaid.

About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit http://www.kraftheinzcompany.com.

About the Tennessee State Fair
Since 1855, the Tennessee State Fair has showcased educational exhibits, agricultural life and Tennessee entertainment. This well-known Tennessee tradition has stood the test of time to provide Tennessean's a premier family attraction. With nearly 150 years of family memories, we are always looking to make more. Create your own timeless memories at the fair with over 110,000 others in attendance. To learn more visit http://www.tnstatefair.org.

About GUINNESS WORLD RECORDS
GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 138 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer's Edition, first published in 2007, has sold more than 5 million copies to date.

Guinness World Records' worldwide television programmes reach over 750 million viewers annually and more than one million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives 21 million visitors annually, and we have over 12 million fans on Facebook.

The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world's top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.

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