DeepTarget Expands Business Significantly in Financial Services

    MADISON, AL, January 24, 2018 /24-7PressRelease/ -- FinTech company DeepTarget Inc. today announced their 2017 wrap-up results which showed strong momentum and growth setting the stage for a robust 2018. The year culminated with over one hundred new customer contracts as well as five new partnerships. The Company announced the following metrics today to showcase the significant adoption of their customer engagement and cross-selling platform:

Growth Metrics
New Customer Contracts Added: 104
Year over Year ARR Bookings Increase: 365%
Recurring Revenue as a % of Total Revenue: 92%
Customer Retention Rate: 97%
Major New Partnerships: 5

Customer Success Metrics
Customer Education User Group Webinars: 12
Customer Advisory Board Established: 5 member FIs
Ad of the Month Award Winners: 12
Digital Marketing Engagement Super Star Awards: 12
Customer Performance Reviews Held: 98

Product and Implementation Metrics
Major Product Releases: 3
Customer Training Sessions: 121
Customer Go-Lives: 99
Year over Year Increase in Go-Lives: 202%

"We increased our investment on all fronts, including R&D, sales and marketing. This has certainly paid off and we are gratified by the response, broad acceptance and adoption we have been receiving from our customers, partners and the market. We provide an effective yet economical option for relevant, personalized and intelligently targeted content delivered seamlessly through multiple digital channels to our FI banking customers. We are thrilled with the positive results of 2017 and look forward to an exciting 2018 with expanded partnerships and growth in market share," said Jill Homan, President, DeepTarget, "We design our software for easy integration and rapid implementation and look forward to growing our FinTech partnerships in order to reach more financial institutions. Our ultimate aim is to provide unprecedented results for our partners and clients in the form of increased leads and revenue driven by a much higher level of digital customer engagement."

According to the EY FinTech Adoption Index which provided insight into the adoption of FinTech around the world in 2017, 64% of FinTech users prefer using digital channels to manage all aspects of their life, compared with only 38% non-users. Findings from this study show that FinTech firms have reached a tipping point and are poised for mainstream adoption across the markets surveyed. Consumers are increasingly expecting a seamless and personalized user experience and are drawn to FinTech services that are simpler, more convenient, more transparent and more readily personalized. The adoption of technology in general has had a ripple effect across the Financial Services industry (as in others) as consumers expect these characteristics regardless of the services they are exploring.

DeepTarget results for 2017 demonstrate that this Company is on the right track, working with industry leading technology and service providers to enable targeted, personalized marketing within digital banking solutions. Banks and credit unions use this intelligent communication and cross-selling platform for customer acquisition, deeper customer engagement and revenue growth. Proven in the industry to deliver measurable results, this powerful enabling platform seamlessly delivers relevant, highly targeted and personalized content through multiple digital channels.

Demonstrations, Pricing, & Availability
DeepTarget's OmniEngagement Cloud, DeepTarget Mobile and DeepTarget OLB are available for demonstration and purchase by contacting DeepTarget or one of our reseller partners. To learn more about our DeepTarget Partner program, you can email us [email protected].

About DeepTarget Inc.
Today, hundreds of credit unions and banks across the country are using DeepTarget solutions. By automating the use of customer information, these intelligent cross-selling and customer engagement solutions deliver targeted product offers and pinpointed one-to-one messaging to millions of their banking customers. Digital channels such as mobile banking, online banking, web and email engage banking customers in a seamless communications experience, wherever, whenever and however they bank. Actionable analytics enable financial institutions to make informed decisions and drive measurable, positive result that drive success - in accelerating cross-selling, promoting product adoption, increasing loan demand and income. To see more proven successes, please visit the DeepTarget website.

DeepTarget, the DeepTarget logo, OmniEngagement Cloud, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social, DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owner.

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