Consider Year-Round Pledging: A New Approach to a Familiar Technique

    CHICAGO, IL, June 04, 2018 /24-7PressRelease/ -- Many nonprofits rely heavily on the traditional yearly pledge drive to collect the majority of their funds. If you've found that your yearly pledge drive is a bit stressful—putting all your eggs in one basket, so to speak—you're not alone. We're here to suggest that you consider shaking things up a bit by implementing year round pledging at your nonprofit, instead. Here's why:

Ongoing pledges send an important message

When you make pledging an ongoing activity, you're actively sending a message to your donors that donations are important to your nonprofit at all times, and not just once a year. This can make the donating process feel continually relevant for your donors, and may even end up increasing the amount you raise annually.

Easier to track incoming dollars

Many nonprofits, such as churches, ask donors to anticipate how much they plan to give that year—but this doesn't take into account fluctuations in income, or any other changes of plans. When you're taking donations year-round, it's easier to know exactly how many dollars you're bringing in.

Automate the process

By putting a few simple structures in place—like setting up an account with GiveCentral—you can automate parts of your fundraising process, which means you won't need to round up tons of volunteers and extra staff when you do fundraise. While an annual drive requires a major annual effort, a year-round drive can actually be less work, once the processes are set in place.

Increased contact with donors

Year-round pledging gives you the chance to simply talk with your donors more. They'll hear more from you, you'll hear more from them—this can be a great way of building community.

Of course, if the yearly pledge drive is working for you, that's wonderful. A year-round pledging system is simply another option in the rich and varied world of nonprofit fundraising. Your resources and goals will determine what's best for you—and of course, if you have any questions, feel free to reach out and discuss it with us today.

From online donations to paper checks. Mobile giving to accounting reports. Face-to-face fundraising to mass communication.

GiveCentral puts all of these into one manageable program that anyone can use.

Now you can spend less time worrying about technology and more time connecting with your donors.

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