DeepTarget, Jack Henry Banking Strengthen Partnership with New Initiatives

    MADISON, AL, October 19, 2018 /24-7PressRelease/ -- Today, FinTech company DeepTarget Inc. announced the expansion of their strategic partnership with leading provider of technology solutions for financial services, Jack Henry & Associates®, Inc. (NASDAQ:JKHY). DeepTarget provides hundreds of banks and credit unions with its open intelligent digital marketing platform to enable consistent experiences and targeted customer engagements across disparate digital systems. Jack Henry Banking®, a division of Jack Henry & Associates, currently serves approximately 1,100 banks as a single source for integrated, enterprise-wide automation. Together, this partnership is ultra-focused on providing superior customer experiences and strong marketing ROI to financial institutions who deploy DeepTarget's open, enabling customer-engagement and cross-selling platform integrated with Jack Henry Banking's market-leading solutions, such as NetTeller®. DeepTarget and Jack Henry & Associates originally joined together to supply intelligent digital marketing for Symitar® financial institutions and now partner with over 100 credit unions who are using intelligence to bolster cross-sell revenue. This latest collaboration with Jack Henry Banking will result in a strengthened relationship between these companies.

The recent initiatives include the following:

1) Expansion of the Jack Henry & Associates relationship to include Jack Henry Banking; and
2) The recent DeepTarget NetTeller release for NetTeller customers that includes experience-enhancing features such as HTML5 support for gamification, animation, and conversational marketing, rotating banners, and enhanced detailed ROI performance analytics.

NetTeller is a comprehensive, turnkey Internet banking platform that enables banks and credit unions to leverage today's most cost-effective delivery channel by establishing robust, fully-branded, secure Internet banking sites.

"Our relationship with Jack Henry & Associates began with Symitar and credit unions. Today, I am excited to announce a significant expansion of our successful partnership. It lends credibility to the market recognition and support we are receiving – and for that we are tremendously grateful. Not only is Jack Henry & Associates a leading FinTech company but their strategy of working with partners is extremely well-developed," said Jill Homan, President, DeepTarget Inc. "We look forward to working even more closely with Jack Henry Banking to ensure that our mutual customers achieve the highest ROI that our data-driven, automated digital communications platform delivers."

The benefits of DeepTarget's "design once – engage everywhere" intelligent digital marketing solution have resulted in this continued robust growth and momentum. Key characteristics include an open API facilitating rapid integration within digital banking systems and automation of data-driven communication driving 1000's of very targeted, concurrent, seamless customer conversations and interactions. Automated response and tracking tools allow for macro and micro business analytics to assess campaign performance and enable optimization. Rich Performance Analytics, featuring KEITM (Key Engagement Indicator), are included so financial institutions can easily evaluate customer engagement and resulting cross-sell revenues. Continuous feedback allows for insight into the customer experience and visibility into improvement opportunities.

About Jack Henry & Associates, Inc.
Jack Henry & Associates, Inc.® (NASDAQ: JKHY) is a leading provider of technology solutions and payment processing services primarily for the financial services industry. Its solutions serve more than 9,000 customers nationwide, and are marketed and supported through three primary brands. Jack Henry Banking® supports banks ranging from community banks to multi-billion-dollar institutions with information processing solutions. Symitar® is a leading provider of information processing solutions for credit unions of all sizes. ProfitStars® provides highly specialized products and services that enable financial institutions of every asset size and charter, and diverse corporate entities to mitigate and control risks, optimize revenue and growth opportunities, and contain costs. Additional information is available at www.jackhenry.com.

Demonstrations, Pricing, & Availability
DeepTarget's Customer Engagement Platform and ROI Analytics, including Mobile, Online Banking, Email Targeting, and Web channels are available for demonstration and purchase by contacting DeepTarget or one of our reseller partners. To learn more about our DeepTarget Partner program, you can email us [email protected].

About DeepTarget Inc.
Today, hundreds of credit unions and banks across the country are using DeepTarget solutions. By automating the use of customer information, these intelligent cross-selling and customer engagement solutions deliver targeted product offers and pinpointed one-to-one messaging to millions of their banking customers. Digital channels such as mobile banking, online banking, web and email engage banking customers in a seamless communications experience, wherever, whenever and however they bank. Actionable analytics enable financial institutions to make informed decisions and drive measurable, positive result that drive success - in accelerating cross-selling, promoting product adoption, increasing loan demand and income. To see more proven successes, please visit the DeepTarget website.

DeepTarget, the DeepTarget logo, OmniEngagement Cloud, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social, DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owner.

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