74% of Women Say Gender Bias is a Major Obstacle in Business and Political Elections

    ROCHESTER, NY, November 28, 2018 /24-7PressRelease/ -- According to recent numbers from the Pew Center for Research, most Americans still maintain that women have a tougher time getting ahead in business than men. Seventy-four percent of women believe they are at a gender disadvantage when it comes to being elected to high political offices and securing upper level executive positions, while sixty percent of women believe they must go to greater lengths to prove themselves in the workplace than their male counterparts. A powerful new book calls on women take responsibility for becoming more empowered, to be accountable, and take control.

The New Working Woman's (r)Evolution: How to Survive and Succeed Through Empowerment (ISBN: 9781543932102, $12.95 paperback, May 2018, BookBaby) Cristina Carballo-Perelman, M.D., is a modern, practical survival and success road map for all women in the work force. In order for women to truly get ahead, Carballo-Perelman maintains, they must master the art of empowerment. Most women like the sound of that, but some women feel uncertain what it really means, let alone how to shift into that role internally. Moreover, the Pew Center's September 2018 published findings stating that, "the public is skeptical that the country will ever achieve gender parity in politics or in business," sounds discouraging for women.

Cristina Carballo-Perelman isn't interested in resignation. In order for women to experience change, women must first be the change by discovering their power within. "Becoming empowered is critical in today's world of pay inequity, sexual harassment and lack of promotions beyond mid-level managerial positions," she says.

In The New Working Woman's (r)Evolution, Carballo-Perelman reveals eleven attributes of self-empowerment that women must harness and embody. The book also includes worksheets for women to gain proficiency with each attribute. Then, the author shows how the eleven attributes of empowerment work together in real-life settings, where a woman's advancement may be helped or hindered by structures or attitudes within that organization. Since women often encounter backlash for asserting themselves, readers will also find expert advice for what to do when faced with sexism, harassment, disciplinary action, or termination. Readers come away with the confidence to evolve as leaders, and the strength to lead that revolution in business.

Dr. Cristina Carballo-Perelman, M.D., has been a neonatologist for 30 years. She has seen how society under-values women by emphasizing beauty over intelligence. She has personally experienced inequality and unfair treatment in the workplace. Her aim is to empower women, not make them into men. By doing so, she hopes to accelerate the overall equality of the sexes in all areas of life. She is equally passionate about employee rights and corporate social responsibility. Once fired for challenging the status-quo at work, she realized the cost of working for a corporation that lacked "soul." Her experiences have allowed her to help others navigate the workforce and become empowered employees as well as leaders.

The New Working Woman's (r)Evolution: How to Survive and Succeed Through Empowerment (ISBN: 9781543932102, 144 pages, $12.95 paperback, BookBaby Press, July 2018) is available at neighborhood and online booksellers. For more information, visit www.figjam.guru

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