Ventana Research Publishes 2019 Research Agenda for Technology in Business

    BEND, OR, January 17, 2019 /24-7PressRelease/ -- Ventana Research today unveiled a sharply focused and digitally innovative research agenda for 2019. This agenda details the areas of expertise the firm will focus on in 2019. The research detailed in this agenda provides support to enable businesses to maximize and refine their people, processes, information and technology using enterprise software.

This 2019 research agenda reflects a substantive advancement from last year, taking into account changes as businesses evolve at an ever-accelerating pace. The research focuses on digital technology innovations that are changing the way businesses operate: artificial intelligence (AI) and machine learning (ML), blockchain, collaborative computing, conversational computing, data and analytics, eXtended reality (XR), Internet of Things, and mobile computing.

These digital technologies embrace cloud computing and the integration of applications and systems required for hybrid and enterprise use. The research will assess the impacts of these technologies in business and processes spanning finance, human resources, sales, marketing, customer service, operations, supply chain and IT functions in more than 20 vertical industries.

Building on last year's introduction of its newest self-assessment research offering, Ventana Research in 2019 will launch more Ventana Research Dynamic Insights, along with new market research initiatives that will enable the firm to provide cutting-edge guidance on best practices and market trends. This innovative research helps guide buyers to prioritize their efforts and ensure they can reach their optimal outcomes.

This research agenda, produced annually, is designed to enable businesses to plan and gain insights from trends and best practices so they can retain and advance their competitive edge in 2019. It also highlights the unique experience and research-based services Ventana Research provides and provides a road-map for the year ahead. The firm provides some of the most authoritative guidance available on best practices to support informed technology choices, using a time-tested research methodology and experience gained from more than 15 years in industry. All research and education is provided directly to a community of members worldwide through digital and conversational advisory methods.

"In 2019, the gap between businesses that embrace cutting edge digital technology and those that have not will widen," said Mark Smith, CEO and chief research officer of Ventana Research. "This is a year to focus on not just how emerging technologies can optimize business potential, but strategies and methodologies to apply and scale these changes to business. AI. machine learning, and conversational computing are moving businesses from quarterly and monthly schedules to continuous and real-time operations. To stay ahead and competitive, companies will need to ensure they are relying on authoritative advice and best practices guidance that helps improve the people, processes, information and technology in their business – advice and guidance based on research from a firm that engages with them and their peers, and measures how they achieve these tasks.

"A focus on digital business is critical for 2019 and beyond," Smith said. "We are excited to provide our comprehensive research agenda, an agenda that's publicly available and built on research, ongoing analysis and guidance of how applications and technologies actually work in business. We encourage any organization evaluating a research and advisory services firm to examine its agenda for relevance and importance to business before making any investment. Our research assertions for 2019 reflect the intellectual knowledge and market research that are combined to bring the most accurate predictions."

Ventana Research publicly posts its research agenda and framework for an entire year and provides free access to market research. By doing so, Ventana Research aims to provide transparency to the market to help business understand key trends and areas to focus on.

For more information about the research agenda, please visit any of our expertise pages, Analytics, Customer Experience, Data, Digital Technology, Human Capital Management, Marketing, Office of Finance, Operations & Supply Chain, or Sales, and download the research agendas for business and technology areas most important to your needs now. All research agendas can be downloaded at https://www.ventanaresearch.com/research/agendas. Look also for Ventana Research's daily benchmark research facts via its social media channel on Twitter at @VentanaResearch and on LinkedIn.

About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

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