A Level Playing Field Gives Medium-sized Companies a Competitive Advantage!

    /24-7PressRelease.com/ - Toronto, ON March 30, 2005 -- The introduction of P3C Technology has begun to level the playing field for medium-sized advertisers and web-based companies.

Burlington-based Ace Importing has first-hand experience with the effectiveness of P3C Technology. Based on a combination of off-line and on-line marketing, P3C Technology (an acronym for Point Click Capture Communicate) provides medium-sized companies with the strategy to market more effectively to current and prospective customers. Developed by HyperEleven, P3C Technology offers a strategic foundation for an advertiser to build effective marketing and promotional campaigns with limited budgets.

Ace Importing, Canadian distributors of the CrossGel product line, incorporated P3C Technology into their website design, e-commerce site, and marketing activities. "HyperEleven made it possible for our company to market our product line more effectively to the Canadian marketplace," indicated Ace Importing's Paul Mason. "Our e-commerce solution was turnkey, making it effective for our company to offer product information and generate sales online". CrossGel's off-line marketing has been incorporated into the strategy, permitting Mason to identify the most effective components of his marketing and capitalize on the investment. "Our e-marketing efforts from tradeshows have generated a 30% response rate to date and the numbers continue to increase," boasts Mason. "HyperEleven and Ace Importing will have a profitable relationship in the future as new elements are incorporated into CrossGel's marketing program."

An additional benefit of P3C Technology is the web-based client access. HyperEleven manages a secure client portal that is accessible in 24/7 through any web browser using either high-speed or dial-up access. With their access key, clients have access to real-time advertising metrics, e-marketing campaign statistics, and website development. "Honesty is the best policy," states Scott Redding, VP Sales at HyperEleven. "Advertisers have been skeptical for years of the effectiveness and performance of online marketing; we've just legitimized the entire process." Many industry resources project expenditures on e-marketing and web-based promotions to increase significantly through 2006.

HyperEleven's technology provides medium-sized companies with the elements and strategy to compete aggressively with limited resources and a truncated timeline.

P3C Technology and Point Click Capture Communicate are trademarks of HyperEleven Inc.

For additional information on HyperEleven or CrossGel please contact:

Scott Redding
VP Sales
HyperEleven Inc.
1-888-HYPER11
http://www.hyper11.com

Paul Mason
President
Ace Importing - CrossGel Canada
1-866-417-9512
http://www.crossgel.ca

HyperEleven is a marketing communications firm with traditional and interactive expertise. For further informmation please contact us at 1-888-HYPER11 or [email protected].

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