Quantum Networks Launches Cover Girl's New Apparel Line, Cover Girl Active, Exclusively on Amazon

    NEW YORK, NY, August 20, 2019 /24-7PressRelease/ -- The iconic brand Cover Girl recently launched its newest clothing line in activewear, its latest venture into its ever-expanding licensing portfolio. The brand has entrusted e-commerce expert Quantum Networks to launch Cover Girl Active on Amazon in August 2019.

The first season's launch includes a variety of leggings that you can dress up or down in classic and bold colors and patterns, easily transitioning from Summer to Fall. The leggings are made with double-knit fabric to ensure an opaque look, and many feature convenient mesh pockets to accommodate the lifestyle of any and every woman.

"We designed Cover Girl Active products to empower women with functional yet fun activewear. Our goal is to offer high-quality performance leggings to the ever growing health-conscious population at an affordable price - a challenge in today's athleisure market. Less challenging was choosing a partner to launch the line on Amazon - Quantum Networks is second to none when it comes to marketplace management," says Qing Huang, designer of Cover Girl Active.

For this launch, Quantum Networks prioritized its marketing to ensure all branding aligned with Cover Girl's core mission to increase the confidence of young women everywhere. The marketing team created lifestyle product images, optimized enhanced brand content, and a new brand page that is just as bold and exciting as the brand itself. To increase page traffic and impressions, Quantum utilized pay-per-click advertising campaigns with keyword-rich sponsored ads, headline ads, and product display ads.

"We are excited to expand into the clothing category with such a notable brand as Cover Girl. The brand really understands the current athleisure market, and trusts us to guide them to Amazon success by giving us the flexibility to adjust pricing and manage inventory selection," says Ksenia Pereverzeva, Director of Brand Management at Quantum Networks.

Cover Girl Active is available on Amazon and the Cover Girl Active website.

About Cover Girl Active
Cover Girl Active is an activewear brand that aims to make all women feel empowered with their quality, durable products. They continually encourage and support every girl to stand up for what she believes in. By making leggings that are both comfortable and versatile, they hope to offer confidence to those who wear their products.
https://covergirlactive.com/

About Quantum Networks
Quantum Networks is a New York City-based online retailer representing over 150 brands on the world's largest online marketplaces. An e-commerce authority with 10 years of the most cutting-edge expertise, Quantum has cultivated a core mastery of Amazon, where it is a Top 200 seller. Providing one-on-one brand management and a clear preservation of brand identity, Quantum executes full optimization of brands' Amazon presence.
https://quantumnetworks.com

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