Australian's Sleep More This Week

    /24-7PressRelease/ - SYDNEY, AUSTRALIA, April 17, 2008 - Australian's sleep more this week, with the release of Danish anti-snoring product Asonor into major supermarkets.

Asonor is a patented formula, clinically proven by leading university hospitals in London and Copenhagen to effectively stop or reduce snoring.

Snoring is prevalent and is a serious problem. The release of Asonor into supermarkets provides every Australian snorer access to a clinically proven treatment.

Symptoms of snoring include daytime drowsiness, irritability and lack of focus, migraines, headaches, and decreased libido. Snoring is related to high blood pressure, obesity, sleep apnea, asthma, history of smoking and sinus conditions. These risk factors all contribute to snoring.

Snoring deprives the snorer and their partner of sleep and negatively impacts on relationships. In a recent survey conducted by the British Snoring and Sleep Apnea Association nearly 70% of snoring couples resorted to sleeping in separate rooms and more than half said they would make love more often if they or their partner stopped snoring.

In the USA Snoring constitutes grounds for divorce and is cited as a contributing factor in 6% of petitions.

"Millions of Australians are suffering from the affects of snoring. Snoring is a serious health problem and not just an embarrassing habit" commented John-Michael Mancini, CEO of the Australian licensee SASMAR Australia Pty Limited

"There are a number of snoring remedies available but many sufferers find that they are expensive and they simply do not work. That's what lead us to bring Asonor to Australia" said Mr Mancini.

Asonor works by lubricating and softening the mucous membrane, while lightly tightening the musculature in the throat so that breathing is easier. Asonor is self administered using the specially designed nasal delivery system to emit tiny droplets of the solution to the back of the throat, requiring just a few pumps of the spray into each nostril before bedtime to be effective.

The formula is approved by the Therapeutic Goods Administration and health authorities' world wide. Safe for daily use and has no known side effects.

Danish invented and sold worldwide, this is the first time the OTC pharmaceutical product and cost effective self treatment for snoring has been made available via supermarkets.

Asonor Snoring Relief is now available from Woolworths, Safeway, Coles and selected Foodworks Supermarkets. Priced from just $19.95. Visit www.asonor.com.au.

About SASMAR Australia Pty Limited:
At the forefront of product development, SASMAR has sourced new and innovative products that capitalize on consumer trends and demographic changes, ensuring their market readiness and acceptance via Australia's leading retailers.

SASMAR has secured innovative brands, licenses and access to patented technologies and products many of which include multiple lines ready for release via established channels. As such the company is poised to achieve its mission of becoming a household name in consumer healthcare.

For more information on SASMAR is available at www.sasmar.com.

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