Law Firm Marketing Trends in 2020

    ATLANTA, GA, January 29, 2020 /24-7PressRelease/ -- As the legal industry becomes increasingly competitive, in 2020 it's now essential that small law firms have a successful digital marketing plan that can help them reach new clients or reconnect with the old ones. Constellation Marketing, a full-service internet marketing agency, can help you achieve those goals quicker and deliver more clients.

Looking forward to 2020, content development, social media presence, and email marketing will be just as important for law firm marketing as they were in 2019. Content is still "the queen." However, the firms should focus on shareable content that is interesting to laypeople and written in conversational language. Comprehensive and educational content, provided to your visitors is also an extremely effective technique for law firms.

In addition, mobile-friendly websites and SEO are also keys to the growth of your law firm. For example, law firms with outdated websites are at risk of losing potential clients because it is expected that by 2025 almost three-quarters of Internet users will access the web solely via smartphone.

But, in digital marketing, nothing stays completely the same for a long time, and some changes are expected down the line. The days of putting up a website and forgetting about it are over. A solid digital marketing plan is a must if you want to get on the right track. Constellation Marketing has the tools, strategies, and, most importantly, track-record to develop a strong online presence for attorneys and law firms.

"We pride ourselves in ongoing analysis and adapting to changing market conditions," the spokesperson for the Constellation Marketing said. "We specialize in strategies that connect you with your ideal client and do whatever it takes to help you succeed online and create real revenue growth. Our experience in a variety of roles and disciplines gives you unbiased and effective guidance. We'll help you rank on the first page of the search engines for the most popular terms and discover lucrative new additions to add to your portfolio. There's no commitment for initial contact, and you can even walk away with some free actionable strategies."

Constellation Marketing's areas of expertise are SEO, content marketing, web design, and email marketing & automation. They help law firms claim their share of the highly-competitive online search market by creating valuable, relevant, and SEO optimized content. Also, they have years of experience running successful email campaigns.

Although SEO provides the best cost-per-acquisition ratio for your business, paid advertising provides value too. The team behind Constellation Marketing possesses advanced, hands-on expertise with a number of leading advertising platforms including Google Ads, Bing, and Facebook. Increasing the percentage of visitors that convert into customers as well as helping companies improve their online reputation through reviews is also something they do.

Constellation Marketing is led by Patrick Carver, who has spent over a decade working in digital marketing. Before devoting his work full time to Constellation Marketing, Mr. Carver worked as Digital Marketing Manager at Fortune 500 company DICK'S Sporting Goods and has successful experience across a variety of industries and business sizes. He received his B.S. in political science from Emory University in Atlanta, Georgia.

If you want to talk about growing your business, contact Constellation Marketing via phone at 404.482.3539. Online inquiries can be sent via to [email protected]. You can also contact them online by filling out a brief form. Visit their website or follow them on Facebook for additional information.

Constellation Marketing provides full-service Internet marketing with deep experience across the spectrum. If you're looking to claim your share of the highly-competitive online search market, we can help.

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