Addict-Turned-Jewelry Designer Cedric Chevalley Opens California Flagship Gallery in the Heart of LA

    LOS ANGELES, CA, February 18, 2020 /24-7PressRelease/ -- International jewelry-designing sensation Cedric Chevalley will be holding an event to celebrate the grand opening of his gallery in Santa Monica, California. The event will be hosted by Pat Frey of Pat Frey Designs and Mara Edwards of Gotta Know Me Social, and is titled Fil Rouge – French for "the red line." Frey dreamed up the concept of a red rope artfully strewn across the gallery so that, as guests mill about the space, they will be able to follow the rope and gain a chronological understanding of the work made throughout Chevalley's life. The event will be a first-of-its-kind experience for guests, and will include edible installations.

"I love the idea of using space to tell a story," Frey says. "I believe it will allow Cedric's guests to connect with his work in a more meaningful way."

As a recovered addict and world-renowned designer, Chevalley finds it essential to use this opening as an opportunity to show the progression of his work and life so that he can inspire other individuals to follow their creative callings.

"Addiction could caused me to lost my path, and now with art I wanna be a trigger for improvement," Chevalley explains. Chevalley's life experience has become a metaphor for his work. His namesake brand includes pieces primarily made from upcycling.

"As artist, I'm constantly thinking about how I can inspire resilience," Chevalley says. "That's why upcycling appeals to me so much – it's an opportunity to take things that are forgotten or thrown away and make them into something entirely beautiful and new. It's important for us all to remember that every day, we have the ability to make our lives into something beautiful."

The artist himslef will perform between 6:30 and 7:30 a life happening.

The event will be unlike anything seen before, and will be held from 6-9 pm February 29th and will take place at 11727 Pico Blvd Los Angeles, CA 90064. For any other details, please contact [email protected]

About Cedric Chevalley
Cedric Chevalley is a Swiss artist who has created one-of-a-kind, contemporary jewelry pieces since 2001. He is the founder of the world-renowned Mood CollectionTM, a unique selection of minimalistic designs including rings that open and allow the wearer to create infinite customizations. After he sold this brand, Chevalley continued to develop his wedding and engagement ring designs under the brand Cbijou©. His contemporary jewelry is handmade, and is created entirely bespoke for each customer from revolutionary materials. Chevalley was awarded in Barcelona for the "Arte y joya" International Award in 2016, the A'design Award in 2018, and the Fashion Star "Eclat de Mode" Award at the International Jewelry Show in Paris in 2002. He currently lives and works between Switzerland and Los Angeles.

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