The Crafty Cask Hosts Virtual Tasting Experiences for Craft Alcohol Makers in Need Due To COVID-19

    SAN FRANSISCO, CA, April 14, 2020 /24-7PressRelease/ -- Join The Crafty Cask's Virtual Tasting Experiences every Thursday as they bring craft winery, distillery, brewery, cidery, and other tastings to craft alcohol enthusiasts currently confined to their homes due to COVID-19. Each virtual event features two to three craft alcohol makers, centered around a specific alcohol style and/or theme. These events are designed to:

- Entertain and educate guests, while providing an opportunity to support craft makers directly through bottle purchases (often with special offers/discounts) so they can sip along with us during the tasting. With a focus on immersion and engagement, visuals are used to transport guests to the maker properties virtually with time to ask questions and talk with the makers directly.

- Support craft alcohol makers by exposing them to a minimum of two new audiences (The Crafty Cask's audience of over 15k craft alcohol enthusiasts plus the audience of the other maker in their event) and drive online sales, both before and after the event. Promotional templates are provided by The Crafty Cask to make their involvement easy and low-effort. After three events we are seeing results of:

- 20-50 guests per event (continually growing with longer lead times for promotion)
- 54% clicks to maker's order pages
- 21% conversion to sales

At our April 9th Craft Beer Distilled Into Craft Whiskey event (event details & video replay links below) held with Bear Republic Brewing Co. (Racer 5 IPA) and Charbay Distillery (R5 Whiskey), the founder of Bear Republic Brewing Co., Richard Norgrove said,

"We're going back to an older time, like when I first started in 1992, where we're educating people and allowing those people to create relationships. That's truly what you guys are doing with what you put out tonight. You guys are doing the greatest thing you could do right now...we're learning in a new environment how we control our message. And our message is supposed to be about our fans. Keep educating people. Help me send the message about what we do, and who we are, and why we're special. You guys are doing a great thing...thank you."

The current calendar of events can be seen at the links provided with many more events being scheduled. The hope is that the community built during the current COVID-19 crisis will enable these events to continue far into the future as a way to continually support and grow craft alcohol brands through increased exposure and more frequent consumer virtual "visits" and connection.

Included Links:
Maker Feature Information: https://thecraftycask.com/collaborate/virtual-tasting-maker-feature/
Guest Information & Zoom Registration: https://thecraftycask.com/events/join-virtual-tasting/
Craft Beer/Craft Whiskey Event Details: https://thecraftycask.com/events-calendar/r5whiskey-racer5beer-virtual-tasting/
Video Replay of Craft Beer/Craft Whiskey Event: https://youtu.be/p8fPqaAVPaU

The Crafty Cask is a content media, events and marketing education/consulting agency that celebrates the people, products and stories of craft alcohol to increase craft producer brand awareness, grow categories and educate/entertain consumers along the way.

# # #