An All-New Way of Thinking About Your Purpose

    SAN FRANCISCO, CA, October 13, 2020 /24-7PressRelease/ -- Self-inquiry expert Wendy May says preexisting ideas about our purpose might actually be keeping us from embracing our ideal life path and being in the "purpose flow." Wendy is the author of "Regenerative Purpose: The Dynamic Nature of the Way We Choose Work" — a frame-breaking perspective on purpose work as dynamic, interdependent, and regenerative.

What do you think of when you hear the word "purpose"?

• You might think of the common question we all ask at some point: "What is my life's purpose?"
• You might wonder, "How do I achieve my purpose?"
• Our brains tend to defer to the established linear paradigm of clearly directed goals and a singular focus: "If I do task A and take action B, I will achieve goal C."

This way of thinking often leaves us feeling like our purpose, and our ability to achieve it, is just another difficult task on our never-ending to-do list. Purpose can start to become more of a burden than a joy — but it doesn't have to be that way.

Through teaching self-inquiry, purpose coach and conscious leadership consultant Wendy May invites people to redefine purpose for themselves and their lives. In her new book, "Regenerative Purpose," Wendy helps people navigate this life-changing journey.

Conventional Purpose vs. Regenerative Purpose

Conventional Purpose

* Purpose is an objective.
* Purpose is singular.
* Purpose is definitive.
* Purpose is personal.
* Purpose is formed.

Regenerative Purpose

* Purpose is a practice.
* Purpose is multi-faceted.
* Purpose is dynamic.
* Purpose is relational.
* Purpose is experienced

Download the infographic for Regenerative Purpose.

"Purpose becomes oppressive when we treat it as just another thing we need to seek and acquire and accomplish," says Wendy, "like power, money, or status. When we treat purpose the same way as these old paradigm objects of achievement, we're basically creating 'same salad' with new age dressing."

About Wendy: Wendy May is a purpose coach, conscious leadership consultant, and recovering achievement addict. She is the author of "Regenerative Purpose: The Dynamic Nature of the Way We Choose Work," a frame-breaking perspective on purpose work as dynamic, interdependent, and regenerative. Learn more at www.heywendymay.com.

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