Emtek Products Introduces New 2021 Product Lookbook

    LOS ANGELES, CA, February 12, 2021 /24-7PressRelease/ -- Emtek Products, the residential door and cabinet hardware company based in Southern California and known for their quick predictable lead times on custom assembled hardware products, has announced their new online product experience, The 2021 Lookbook.

"The new Emtek Lookbook is a digital catalog of our latest product offerings for 2021 in door and cabinet hardware. It allows us to showcase these newest items in a straight-forward and easy-to-understand manner, provides technical information and provides a sneak peek of the product in use via recent designer partnership content," says Amy Switzer, Marketing Communications Manager at Emtek.

As with all of Emtek's products, designers can mix and match any of the new door lever/knob and rosette options, in any mix of finishes for an entirely custom door hardware look. A highlight of the new lookbook platform includes Emtek's expansion of the customizable Select lever program, now available for door knobs and cabinet pulls. With EMTEK SELECT, the mix and match customization is taken to an elevated level. SELECT provides not just a lever or knob and a rosette style to choose from, but also includes optional textured grips, and multiple stem designs that pair in any mix of finishes--for thousands of unique combinations. For the new Select cabinet pulls, designers are able to choose their stem finish separate from the bar finish (available in smooth or knurled options) in any mix of finishes for a custom look.

The EMTEK SELECT Door Knob program is currently nominated for a Best of KBIS 2021 Award. Winners will be selected later in 2021, with announcement date to be determined by the National Kitchen and Bath Association (NKBA). The site announcement also comes as the virtual Kitchen and Bath Industry Show (KBIS 2021) has canceled their online event this week.

Also featured in the new releases are the minimal Spoke knob, the Verve knob, 7" Modern House Numbers, 48" and 72" Long Door Pulls, Crystal Cabinet pulls, Modern Cabinet Backplates, several new sliding door hardware options, finish expansions for EMTouch Keypad locks and EMPowered Smart locks (which also features a new app), new Barn Door Hardware finishes and more.

As with all of Emtek's door hardware designs, the SELECT program is offered in passage, privacy, and dummy functions, and is assembled to order and shipped with fast, predictable lead times from Emtek's Southern California facility.

To explore the new Emtek Lookbook, please visit lookbook.emtek.com

About Emtek

Emtek is dedicated to helping bring your personal style to life. Door hardware is more than a way to open, close, and secure a space. To Emtek, it is an integral part of a room's design theme. There is no predetermined combination of knobs, levers, rosettes or finishes; Emtek allows you to create a custom, mix and match lock that is assembled to order in Southern California, with no additional upcharge or lead time. Door hardware should make a statement… your statement. Open more than doors with Emtek. Founded in 1981, Emtek products are offered in the finest designer showrooms and independent hardware retailers in the US, Canada, and Mexico. Emtek is a part of ASSA ABLOY, the global leader in door opening solutions. Visit www.emtek.com today to learn more.

About ASSA ABLOY

The ASSA ABLOY Group is the global leader in access solutions. The Group operates worldwide with 48,000 employees and sales of SEK 88 billion. The Group has leading positions in areas such as efficient door openings, trusted identities and entrance automation. ASSA ABLOY's innovations enable safe, secure and convenient access to physical and digital places. Every day, we help billions of people experience a more open world.

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