Moon Creative Lab Introduces Portfolio of New Ventures for the Japanese Market that Bring Human-Centered Innovation Across Industries

    PALO ALTO, CA/TOKYO, JAPAN, April 20, 2021 /24-7PressRelease/ -- Moon Creative Lab today announced its portfolio of new ventures for the Japanese market aimed at changing the way we work, live and play. Moon leverages the best design, engineering and product talent to help idea owners quickly build, test and launch their businesses from zero to one. Hundreds of applicants from Mitsui & Co's global workforce have applied to become a Moon Creative Lab venture and these five have now launched new offerings to the market:

Lullaby
Personalized sleep training service and C2C sleep consultant platform for parents and their newborns
Sleep deprivation is a significant pain point for new parents. However, solutions are hard to come by, especially when Japanese parents are not fully accustomed to the concept of sleep training. This prevents new parents (more often women) from achieving a fullness of life due to the lack of restful sleep. Lullaby aims to create and communicate a new culture of "sleep training" to parents in the Japanese market. Lullaby is looking to show how sleep training is healthy and beneficial for both babies and parents.

Suup
Reservation platform for people to discover and book temporary working and meeting spaces nearby
The COVID pandemic has forced everyone to rethink how we work at home, the office, or anywhere else in the world. Post-COVID, individuals and employers will share a need for conveniently located, ad-hoc space for physical and digital meetings, reflection, and creative thinking. The challenge is to create a desirable experience for how people will work in a Post-COVID world. In Tokyo, Suup collaborates with restaurants, cafes, and other buildings to utilize their vacant spaces to provide unique and comfortable workspaces. Suup now offers more than 155 spaces around Tokyo.

Tennis Bear
Digital sports platform that brings recreational players together in Japan, starting with tennis
Tennis is growing in popularity in Japan, however, there are still barriers to casual play. These barriers include high occupancy of local courts and no digital scheduling programs. Recreational players find it challenging to play tennis whenever and wherever they want. Tennis Bear enables casual players to find and reserve a local court through a rich digital experience.

Tomopiia
Service that allows patients with chronic illness to track their care and communicate directly with a nurse
Advances in medicine have led to shorter hospital stays for patients struggling with chronic illness. However, when patients leave the hospital, there is still a desire for professional medical guidance and consultation while patients manage their chronic illnesses at home. Tomopiia provides short-term, fee-based consultative support from nurses. With this venture, patients can gain a more personalized care plan and support system to manage their chronic illness, all without leaving their home.

VOOX
Service that offers a selected collection of bite-size audio content for lifelong learning
Today's audience is flooded with content from every direction. Because of this, it can be time-consuming for users to find meaningful and educational content that is still short enough to listen to on a commute, work break, or other downtime. This particularly affects working mothers, who often put their careers or education on hold due to the time commitment of longer courses. The challenge is to create and curate innovative media formats that distill complex content into easily digestible bites. VOOX is a service that offers a large collection of bite-size, original audio content that makes learning simple and accessible. VOOX aims to transform the very act of learning into a daily habit that is accessible to all.

"At Moon, we believe good ideas can come from anywhere and anyone. We're so excited to see these ventures launch into the Japanese market with their innovative products and services that will create value for customers in all aspects of their life --work, live and play," said Kaichi Yokoyama, CEO, Moon Creative Lab. "Lullaby, Suup, Tennis Bear, Tomopiia, and VOOX while all still at early stages have the potential to be game changers in their respective industries."

About Moon Creative Lab

Moon Creative Lab is a human-centered venture studio that powers the creation of new businesses. Moon's mission is to help Mitsui & Co, one of Japan's largest organizations, in its pursuit to become a more future-forward, entrepreneurial company. We work to unlock the creativity of Mitsui's 45,000 strong global workforce to build innovative businesses that will have an exponential impact on the world. We do this by bringing together the best talent in design, engineering, product and more to create bold new ventures from zero to launch. For more information, visit www.mooncreativelab.com and follow us @mooncreativelab.inc

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