New Research Busts the Myth of the Tech-Challenged Senior

    BOSTON, MA, May 19, 2021 /24-7PressRelease/ -- While the myth of the tech-averse senior is gradually dissipating, the marketing world still largely overlooks the extent to which technology has taken hold of the lives of consumers 55+.

A new landmark study by marketing consultancy, Age of Majority, is about to shatter a number of myths and have more companies and brands taking notice of the huge opportunity to reach consumers 55+ via digital devices, across multiple aspects of the lives.

Tapping the power of Revolution55, its proprietary online community of older adults, Age of Majority found computers, mobile devices and wearables have become indispensable tools in how consumers 55+ shop, manage finances, socialize, stay entertained, source news, control their homes and manage their health.

Study Highlights
• More than 9 in 10 (96%) older adults shop online
• Nine in 10 (91%) stream YouTube videos
• Nine in 10 (91%) use smart phones
• More than half (54%) use tablets
• A third (34%) use wearable tech

"Ignore tech and digital adoption by older consumers at your own risk," says Age of Majority CEO, Jeff Weiss. "This audience holds close to 70% of consumer wealth and accounts for more than 40% of consumer spending."

Sign Up for Free Webinar
To help better understand and engage older consumers register now for a free webinar on May 26, 2021 at 1:00 PM ET, which will pull the curtain back on the digital lives of older consumers, revealing timely and actionable insights for brands and companies. You can also download a report of the study findings, called Digital By Device.

Study Methodology
Revolution55 is comprised of North American adults 55+ who identify as physically, digitally, mentally, and socially active. Between February 22 and March 8, 2021 a survey was conducted with 763 members of Age of Majority's Revolution55 community (all ages 55+) to better understand current use of and attitudes towards a range of devices across eight key areas: Health & Fitness, Entertainment, E-Commerce, Finances, News & Information, Socialization, Organizing & Navigating and Managing Home. As the survey was not conducted using a random sample a margin of error cannot be assigned to the results.

About Age of Majority
Marketing consultancy Age of Majority was launched after observing a huge gap in how the market perceives, portrays and engages mature consumers, based on its extensive collective management consulting, brand management and agency experience. Age of Majority is on a mission to break the myths and to crush the stigmas and stereotypes associated with aging by bringing insights and innovation that help brands identify and exploit business opportunities to grow revenue and affinity with the mature consumer audience. For more information visit www.ageofmajority.com.

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