Ventana Research Publishes 2022 Market Agenda for Technology in Business

    BEND, OR, January 10, 2022 /24-7PressRelease/ -- Ventana Research today unveiled a uniquely focused and digitally engaged market agenda for 2022. The agenda is designed to enable organizations to plan and gain insights from trends and best practices so they can retain and advance their competitive edge. It also highlights the research and expertise-based services at Ventana Research that provide a roadmap for the year ahead and include the most authoritative guidance available on best practices to support informed technology choices, using a time-tested methodology, and experience gained from operating in the market research industry for over 19 years.

The 2022 market agenda focuses on the digital effectiveness across business and technology that enables resilience across the workforce. The agenda and research will assess the opportunity to utilize applications and technologies in business and processes spanning Analytics, Customer Experience, Data, Digital Business, Digital Technology, Human Capital Management, Marketing, Office of Finance, Office of Revenue, Operations and Supply chain, and IT functions in more than 20 vertical industries. New focus areas in 2022 include: digital payments, data management, analytic platforms, operational data platforms, and revenue performance management.

"In 2022, we optimistically start the new year understanding the demands on our workforce and business processes to ensure the resilience required to operate at a pace that can stress out even the best tuned organization — but can be addressed using technology effectively to facilitate and reduce risk while advancing an organization's competitiveness," said Mark Smith, CEO and Chief Research Officer of Ventana Research. "This year we present our market agenda to demonstrate our expanded commitment to guide and ensure that every organization can become more impactful through use of digital technology that has effective experiences and increased productivity to reach desired objectives."

Ventana Research publicly posts its market agenda and framework for anyone to access throughout the entire year along with monthly calendar updates. Free membership is available to those interested in accessing the firm's market research and education. By doing so, Ventana Research aims to provide transparency to the market in an effort to help organizations understand how to utilize technology for their unique requirements.

For more information about the 2022 market agenda, please visit any of our expertise pages: Analytics, Customer Experience, Data, Digital Business, Digital Technology, Human Capital Management, Marketing, Office of Finance, Office of Revenue and Operations & Supply Chain.

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About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including Benchmark Research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This Benchmark Research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn.

To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

Media: Interviews are available upon request.

Media Contact: [email protected]

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