Frutana Becomes a Franchise System

    ASUNCIÓN, PARAGUAY, March 18, 2022 /24-7PressRelease/ -- Last year, Frutana was acquired by Agri Terra Group and restructured under a new umbrella.

The company, which was rebranded as Frutana Fresh, announced that it will soon introduce a franchise system. In Paraguay, franchise systems have enjoyed great success in recent years, and a well-established brand like Frutana brings high market recognition to the table, as well as vast experience, specific know-how and a large industry networked, especially among important suppliers.

Freshly squeezed fruit juice is very popular in South America, and other brands in the segment have already been very successful with licensing and partnership agreements.

"We sat down with industry experts and analyzed the idea at length and in detail," said Agri Terra Managing Director Carsten Pfau. "Frutana is a household name in Paraguay, the company has made a name for itself in particular as a supplier to major brands such as McDonald's, Pizza Hut or the Shell gas station network," Pfau continued. "Today, you can already buy Frutana products in the store at many gas stations, plus many well-known country clubs," explains the German businessman. "It was a rather obvious choice to systematically expand the market presence, and that's where a license or franchise system comes in handy."

With the new concept, sales and profit expectations of the medium-sized company suddenly increase many times over. Stay tuned for more news about Frutana.

About Agri Terra

The Agri Terra owners, German brothers Carsten and Michael Pfau, invest and conduct business in Paraguay since 1995. Successful real estate investors, the brothers shifted their focus towards agriculture over the years. Starting out with the purchase of farmland and small cattle investments, the brothers now manage under the Agri Terra umbrella large agro-projects all over Paraguay. The company is among the largest 1% of cattle owners (out of 142,000 total), and it operates the country's third largest orange plantation. Substantial investments in greenhouses (vegetable production for supermarkets) as well as other citrus plantations complete the portfolio. In addition, the group develops residential country clubs and invests in the field of landbanking.

Agri Terra only offers projects to investors if the company invests ist own funds into the project as well. Most of the times, Agri Terra is the single largest investor in a project.

Key executives in the company count with decades of experience in their respective fields of expertise. A combination of experience, expertise and dedication provides a solid base for the company's investments.

Headquartered in Munich, the Agri Terra Group is also registered in Austria, Panama, Paraguay and Hong Kong. In addition, the company counts with representatives for the US and Canada, Switzerland and Romania.

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