JPR Media Group in Intelligence PR

    LONDON, ENGLAND, March 18, 2022 /24-7PressRelease/ -- In March 2022, top PR agency JPR Media Group has welcomed commercial intelligence firm Audere International ("Audere") to its roster of clients.

Audere is a specialist London-based commercial intelligence, investigations, and security company with expertise across the Middle East, Africa, Russia, CEE, Central Asia, and the Asia Pacific region, as well as the UK and North America.

Audere source and analyse hitherto undisclosed information and intelligence about individuals and companies to support clients during commercial negotiations, in dispute resolution and to identify risks when investing overseas, whether prior to market entry, during the life of an investment, or at exit when certain contingent or hidden liabilities might be triggered.

Audere's security teams work with Clients to help identify security risks and implement plans to address them. They conduct a security review to assess the overall situation and determine the level of risk associated with any issues. The provision of intelligence as 'soft security' is integral in their operating procedures for an effective security strategy.

During the Ukraine crisis, Audere International has worked tirelessly since the 24th of February 2022 to offer people fleeing Ukraine advice and guidance on evacuation routes, which border control checkpoints use, what to take with them, when to leave etc in addition to evacuating people, and sourcing and delivering medical and food supplies to the people in need.

Audere has helped hundreds of people since the war broke off and organised dozens of evacuations.

Audere's operations in Ukraine are intelligence led. This means that before they carry out any evacuations, they will conduct a thorough intelligence analysis and assessment of the situation on the ground. Evacuations and supply operations are more complex than just finding a bus, driver, and people to evacuate. Every operation requires careful planning and countless hours of intelligence collection and analysis from identifying safe routes, assessing the next steps of Russian forces to trying to identify the next hot spot in Ukraine.

Whilst they have had no issues on the ground, the operations are getting more complex by day. Mostly because Russian forces are getting closer to Kyiv and there are increasing reports of Russian forces shooting at civilians attempting to leave the city. Whilst these shootings have mostly focused on private vehicles and not on evacuation buses it adds another layer of complexity and variables into a situation which is already very fluid. The situation is even worse in the east of Ukraine.

By the 8th of March 2022, Audere had received more than twenty requests to evacuate hundreds of people from the east, for example from Harkiv and Sumy, but given the situation on the ground and the significant military activity in the area, it is extremely difficult to get there. Unless there are proper humanitarian corridors set up and Russian forces agree to the ceasefire and abide by it, it is difficult to see how the humanitarian situation in the East will improve.

Primarily medical and food supplies. i.e., life support are what they supply and what are most needed. There are food and medicine shortages in Kyiv and elsewhere in the country and offering such a lifeline is absolutely essential at this moment in time. Audere have also received number of requests by volunteers who are collecting donations to support the Ukrainian men who are fighting to purchase helmets and bulletproof vests.

With two full time Ukrainian employees in Ukraine, JPR Media Group has taken a personal interest in finding solutions for its staff.

Audere International has been incredible in providing information and support with a breadth of knowledge.

Audere International services include Cyber Security Advisory, Strategic Advisory, Security Risk Management, Executive Protection, Surveillance & Counter Surveillance, Enhanced Due Diligence, M&A Intelligence, Market Entry Advisory & Country Analysis, Litigation Support, Asset Tracing, Financial Fraud and Misappropriation, Supply Chain Fraud.

Within the first few days of starting the contract, JPR Media Group secured a Sky TV interview slot on the Kay Burley show about a breaking news story involving immediate evacuation of Ukrainians.

The scope of work will be to secure coverage in leading newspapers, broadcast TV and radio channels with a focus on the work Audere International is carrying out. The secondary focus will be communicating who the individuals behind the organisation are and clearly define what they are doing in this crisis to deliver solutions.

JPR Media Group are a leading public relations company based in London specialising in a range of different sectors that include commercial intelligence, technology, art, hospitality and luxury brands. Speak to our team today on +44 (0)20 7584 1978 for further information.

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