Ulta Beauty and Haut.AI partner to Develop Disruptive, Inclusive and Personalized Artificial Intelligence Engine For Skin Health and Beauty

    TALLINN, ESTONIA, March 30, 2022 /24-7PressRelease/ -- Today, Haut.AI, a leading research and development company specializing in next-generation artificial intelligence for skincare and longevity, announced a strategic research and commercial partnership with Ulta Beauty, the largest beauty retailer in the United States.

Ulta Beauty strategically partnered with Haut.AI with the goal to co-create innovative digital skincare tools and give beauty enthusiasts even greater experiences. Together, Haut AI and Ulta Beauty will work to enhance the skin analysis technology with enriched data, skin algorithms, simulations and improved recommendations.

"Everything we do is in service of greater guest experiences at Ulta Beauty – and our digital innovation team is laser focused on imagining and optimizing those experiences," said Prama Bhatt, chief digital officer, Ulta Beauty. "We are thrilled to partner with Haut.AI and marry our passions for data-driven technology and beautiful possibilities to bring our guests a holistic approach to discover beauty products with personalized tools at their fingertips."

Since its inception in 2018, Haut.AI has focused on the development and application of next-generation artificial intelligence technologies for skincare, beauty and longevity. It supports the advanced R&D activities of major global skincare brands and manufacturers, particularly in new product development, testing and collection of claims, and consumer studies.

Ulta Beauty and Haut.AI's highly experienced, technical and product teams share a vision to help beauty enthusiasts achieve their short-term skincare goals, as well as preserve and improve their skin's condition in the long term. Together, the teams will co-create disruptive, exciting ways to hyper-personalize daily skincare.

"An AI-based system that can identify skin issues is not a novelty in today's skincare market. We recognize the next big step is how consumers experience these systems. Our solution is the most accurate and with Ulta Beauty, we will create an AI engine that addresses consumer skin needs early to prevent deterioration of the skin, all while tailoring product recommendations to individual preferences spanning texture, smell, brand values and preferred ways to shop. Because who said science-backed, AI-powered skincare can't be fun?" said Anastasia Georgievskaya, chief executive officers, Haut.AI.

As part of the partnership, Haut.AI's inclusive skin scan technology, which has been rigorously tested and validated on a curated image dataset, will be utilized, in addition to new capabilities being built. In turn, Ulta Beauty will enrich Haut.AI's recommendation engine with data on consumer engagement and product preferences to create a next-generation omnichannel shopping experience.

About Haut.AI

Haut.AI is a leading global artificial intelligence company specializing in skincare and longevity. It combines advanced deep learning techniques for machine vision, deep generative models for synthetic data generation, and reinforcement learning with expert human dermatologists, nutritionists, and biogerontologists for the development of advanced hyper-personalized recommendation engines for beauty, skincare, and longevity.

Haut.AI is headquartered in Estonia, the digital hub of the European Union. It prides itself on supporting diversity and inclusion by developing AI that works equally well for different skin types and skin colors, as well as developing novel techniques for recognizing bias. The company's SaaS solution currently serves global skincare brands, retailers and contract research organizations in 27 different markets.

For further inquiries please contact: [email protected]

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